Tokyo BASF SE

Objectives of the Position

  • Technically driven business development and technical customer support in Asia/Pacific for Automotive Fluid
  • Technical coordination between local sales teams, regional business management and global Technical Marketing Management (TMM) to ensure fast response to technical market needs (NBD, NCM, etc.)
  • As part of the Regional Business Management the position incumbent is responsible for identifying and managing new business leads with strong commercial prospects
  • In alignment with TMM, manage external application testing, ensure knowledge build-up and sharing with the Global team within the approved budget
  • Product knowledge sharing and technical training of the Sales teams and distributors in Asia/Pacific
  • Provide technical support for regional production and product localization projects

Main Tasks

  • Provide Automotive Fluids technical service in the region with focusing on Japan/Korea/ASEAN OEMs
  • Manage customer leads for Automotive Fluids business in Asia and drive NBD in cooperation with country Sales
  • Provide strong guidance to local Sales to align on business prospects and technical follow up
  • Prepare technical requirements for tenders
  • Support product localization process according to QM requirements
  • Lead quality related NCM investigations
  • Identify technical needs for a potential Automotive Fluids product differentiation
  • Manage technical service resources in the region within business guardrails
  • Manage interfaces with internal regulatory groups and regional product stewards within the area of responsibility
  • Monitor market trends, conduct competitive landscape mapping & constantly update product-market knowledge

Minimum Education and Qualification Required for the Position

  • Education: Formal Technical education (Master or Doctoral degree) in Chem. / Chem.E. / Chem.Tech. Background in business management is a big plus
  • Working Experience: More than 7 years of relevant experience
  • Technical & Professional Knowledge: deep understanding of the automotive or lubricant industries.
  • High degree of proficiency in written & oral communication skills in Japanese & English



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