Job Title
Campaign Performance ManagerJob Description
English Follows:
【職務内容】
■メディア施策の立案
- 主要カテゴリーにおけるマルチチャネル(例:TVCM、リテール、PR、SEA、e-tailer search、Paid Social、Programmatic、Affiliate)でのメディア施策の戦略に基づいた計画の立案。
- マーケティングチームと適切にターゲットオーディエンスを定義し広告代理店へブリーフ。
- メディア施策において、ターゲットが適切に定義され、売上、ROI、リーチ、インパクトなどの各KPIが事業目標に沿ったものであることを確認。
- メディアプランの承認取得。
- 発注書と請求書の申請・発行の推進。
■メディア施策の実施および分析
- 事実に基づいた意思決定マーケティングプロセス、継続的な最適化、ROIモデリングをサポートするための分析を推進。
- 売上、ROI、リーチ、インパクトなどの各KPIを達成できるよう社内外のステークホルダーをリードし、メディア施策を推進。
- すべてのタッチポイントを含むキャンペーン後の評価、分析とフィードバックを実施。
- メディアエージェンシーとの調整業務を推進。
【応募要件】
- 学士、修士または同等の実務経験
-B2C 製品カテゴリーにおける広告宣伝、キャンペーン、 メディアプランニング、エージェンシーマネジメント
- デジタルマインドセット
- メディア思考におけるチェンジマネジメント(社内外)
- 意思決定プロセスを明確に定義しデータに基づく洞察力を活用した経験。そして多様で包括的なステークホルダーと関わり成果を出した経験。
- 交渉スキル
- 流暢なビジネス英語(特に英会話力)
- ネイティブレベルの日本語スキル
Job title:
Campaign Performance Manager
Your role:
•Focus on the execution alongside all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - pages - CRM emails - E-trade content) across key Categories.
•Activate Campaigns and always-on presence for Personal Health in the market defining the brief with local market marketing team.
•Manage Media planning and evaluation, including evaluating strategic recommendation & detailed media plans, approving media plans, managing the PO & invoicing approval process, ensuring post-campaign evaluations including all touch-points, analysis & feedback
•Coordinate Media Agency
•Ensure the media ecosystem and target are defined, appropriate, and in line with overall KPI's.
•Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modelling.
•Drive ROAS, Total and Paid GMV, and for key categories Reach & Impact
You're the right fit if:
•Bachelor, Master or comparable practical experience
•Media planning and Agency Management
•Digital Mindset
•Change management in the media thinking (internally and externally)
•Action Oriented and data-driven, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders
• Strong negotiation skill
•Business English fluency (especially vervbal)
• Native level Japanese skill
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about .
• Discover .
• Learn more about .
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
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