Customer Engagement

1ヶ月前

Tokyo Deckers Brands
【業務内容】

20% Customer Communication Design


Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives.

Define audiences for each campaign to maximize engagement.
Leverage customer data to develop personalized experience.
Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior.

35% Email Marketing


Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team.

Build relevant audience for each campaign in Cordial.
Responsible for forecasting and tracking KPIs for email channel.

25% LINE Messaging

Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal brand marketing team.
Build relevant audience for each campaign in Amperity.
Responsible for forecasting and tracking KPIs for LINE messaging.

20% Data Management & Reporting

Analyze CRM campaign performance data and drive improvements through scalable strategies.
Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items.
Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.

※副業禁止
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