Customer Engagement

2日前

Minato-ku, Tokyo, Japan Deckers

【業務内容】

20% Customer Communication Design

· Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives. · Define audiences for each campaign to maximize engagement. · Leverage customer data to develop personalized experience. · Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior.

35% Email Marketing 

· Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team.  · Build relevant audience for each campaign in Cordial. · Responsible for forecasting and tracking KPIs for email channel.

25% LINE Messaging

· Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal brand marketing team. · Build relevant audience for each campaign in Amperity. · Responsible for forecasting and tracking KPIs for LINE messaging.

20% Data Management & Reporting 

· Analyze CRM campaign performance data and drive improvements through scalable strategies.

· Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items.  · Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.

※副業禁止

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