【担当業務】
同社の基幹事業である【なんぼや】【ALLU】のKPI達成に向けたマーケティング戦略立案業務を担当していただきます。
市場・競合・顧客の定量/定性データを収集・分析し、戦略的な意思決定の根拠を構築する役割です。
デジタル領域を中心に、マーケティング活動全体の最適化とROIの最大化を目指します。
■主な業務内容
・市場動向、業界トレンド、競合分析の実施とレポーティング
・顧客分析(セグメンテーション、ペルソナ設計、LTV分析など)
・デジタルチャネル(Web、SNS、広告等)のパフォーマンス分析と改善提案
・キャンペーン施策の効果測定(KPI設計、A/Bテスト、因果分析など)
・マーケティング戦略立案に必要なデータの収集・加工・可視化(BIツール等)
・各部門(営業、販売、SCM)と連携した戦略提言とプロジェクト推進(その他詳細は面談でお伝えします)
【求める人材】
【必須(MUST)】
・マーケティングまたはビジネスアナリストとしての実務経験(3年以上)
・ExcelやGoogleSheetsでの高度なデータ処理スキル
・SQL、GoogleAnalytics、BIツール(Tableau、Looker等)での分析経験
・統計分析・データ解釈力と論理的思考力
・戦略的マーケティングフレームワーク(STP、4P、3C等)の理解
【歓迎(WANT)】
・PythonやR等を用いたデータ分析スキル
・BtoCまたはD2Cビジネスにおけるマーケティング経験
・ブランドマネジメントやCRMの知識・実践経験
・ビジネス英語力(海外市場分析のため)(その他詳細は面談でお伝えします)
【給与】
700~1100万円
【勤務地】
東京都
【勤務時間】
求人紹介時に詳しくお伝えいたします。
【雇用・契約形態】
正社員
【待遇・福利厚生】
慶弔見舞金制度/その他制度
【休日・休暇】
祝日/年末年始休暇/夏季休暇/有給休暇/その他休暇/完全週休2日制(土・日)
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