Minato Yankee Candle

SUMMARY

:
  • Lead the strategic planning and the execution to grow the brands (Parker and Waterman) with the support of the marketing manager.
  • Execute wider tasks related to the product marketing and brand communications (optimization) with a proactive attitude and willingness to learn.
  • JOB DUTIES:

  • Develop and execute product marketing plan and brand communication plan based on the market and consumer analysis.
  • Develop, implement, and optimize brand communication strategy and EC (marketplace like Amazon/Rakuten) strategy.
  • Initiate and lead local NPD projects as a champion to build stronger and relevant product portfolio.
  • Oversee project timelines, deliverables, and approval processes.
  • Optimize brand and SKU mix matching category need and future new product pipelines in line with FW category trend.
  • Determine product pricing: reviewing COGS and anticipating volume etc.
  • Develop creative briefs and process with teams on developing packaging and consumer and trade materials.
  • Work in close collaboration with sales to fully align sales and marketing strategies and executions.
  • Develop EC strategy (product/promotion) to drive sell-out.
  • Lead asset creation by collaboration with external agencies.
  • Lead consumer research and analyze market data to correct the feedback from the shopper/user to determine new marketing and product opportunities.
  • Monitor brand and product performance (sales, share, distribution etc.) and develop and lead necessary actions.
  • Proactively make recommendations to deliver success and improve processes.
  • Summarizes project results and utilizes in decision making and strategy development.
  • Develop and oversee annual advertising and promotion budget.
  • _

    JOB REQUIREMENTS:

  • University degree
  • At least 5 years in Product development and brand marketing
  • Experience to work at multi-national companies
  • Project management with internal and external stakeholders
  • Financial management (P&L, A&P budget etc.)
  • Consumer goods industry
  • Preferably luxury marketing experience
  • Native level Japanese and fluent English (business level)
  • Strive to success
  • Proactive, energetic and self-starter
  • Hands-on approach to the business
  • Strong interpersonal communication skills
  • Excellent analytical skills
  • Logical and positive thinking
  • Strong with numbers
  • Project management skill within the timeline
  • Creativity and problem-solving skills
  • Driving innovation & value


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