Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across Sportswear and Training categories in country with full alignment between the global Brand Communications and the country Business Units. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.
Key Responsibilities:
- Provide the country relevant input to global Brand Communications at each commercial input timing.
- Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and ensure alignment at season intro meeting.
- Lead the execution of the local marketing plan in close collaboration with Country Business Unit.
- Manage the execution of the Marketing Expenses plan per allocated campaign budget.
- Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Communications.
- Ensure the execution is aligned with other functions within the country Brand Activation.
- Support local trade meetings by providing appropriate sell-in tools.
- Support and align with channel team on activating Sales Working Budget campaign.
KPI's:
- Category Net Sales
- Market share of respective categories
- Brand Share of Search
- Brand Share of Conversation
- Respective campaign heat
- Compliance to Marketing Expenses guidelines
- ROMI
- Key campaign sell through %
Knowledge, Skills, and Abilities:
- Sufficient degree of knowledge of the full marketing mix (advertising, events, partner contract, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Expertise in agency handling for creative production, event operation, sales promotion and ISC development
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Strong user of MS Office suite of products
- Proven project management experience
- Experience in both, market and regional marketing organization preferred
- Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 5+ years' experience in relevant Marketing fields
- Sales and /or Marketing experience
- English – business level / Japanese – Fluent
Key Relationships:
- Global Brand Communications
- Country Business Unit
- Country Retail, eCommerce and Wholesale teams
- Country Brand Director and Brand Activation teams
- Country FP&A, Legal, User Inquiry Service
- External partners (Key Wholesale partners, Agencies, Brand partners, etc.)
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