Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

- This position is part of the "Rakuten Marketing Japan Department / LinkShare Japan Business," which is the marketing specialized organization within the Ad & Media Company.
- We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them.
- Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain. We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media).
- We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies. Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners.

Department / Reporting Structure
- This position belongs to a support department within the Rakuten Marketing Department, providing technical and operational assistance to both our internal sales organization and our clients, who are advertisers.

Rakuten Marketing Department: Our Services & Customer Value
- Management and operation of various advertising formats, including affiliate advertising, influencer advertising, listing advertising (SEM), and display advertising.
- Identification of clients' marketing challenges and development of marketing strategies and tactics to resolve those challenges.
- Formulation of communication plans based on analysis of advertising effectiveness, market research results, and customer/purchase data.
- Creation of execution plans through communication with internal and external stakeholders, and progress management during the implementation phase.
- Deep customer understanding and discovery of insights based on data analysis, leading to proposals for improving advertising operations.
- Proactive resolution of client challenges utilizing AI and the latest industry technologies.

Position:

Why We Hire

- The Rakuten Marketing Japan Department is one of the core entities within the Rakuten Group, boasting over 20 years of history as a specialized internet advertising business in the B2B digital marketing domain. This makes us a rare and valuable asset among the more than 70 services offered by the Rakuten Group.

- All employees are primarily affiliated with Rakuten Group, Inc., and are committed to the overall growth of the Group. We are actively working to establish the rapidly expanding advertising-related business as the fourth pillar of Rakuten's entire business portfolio.

- With the full-scale progression of cookie regulations, we are seeking a professional to support the implementation of advertising effectiveness measurement systems for clients and provide technical consulting. This role is crucial for achieving further business growth through full-funnel solutions. These solutions leverage our first-party data (Rakuten ID data), which is based on factual information such as Japan's largest-scale purchase and credit card payment data, rather than assumptions. Additionally, we utilize unique global solutions not available in Japan, and our proprietary media network.

Position Details

This position is responsible for providing technical support for the implementation of essential systems, such as advertising effectiveness measurement systems, to advertisers utilizing our various advertising services. You will be instrumental in swiftly resolving diverse system-related challenges unique to each client during service implementation, ensuring a stable and sustainable operational environment. Ultimately, your contributions will drive revenue opportunities for both our clients and our company.

Key Responsibilities
- Providing advanced technical implementation support to clients regarding our proprietary services (including some development tasks).
- Understanding the policies and technical implementations of various platform providers.
- Keeping up-to-date with the latest trends in privacy protection and new features within the AdTech industry.

Job Satisfaction / Appeal
"Growth as a Digital Marketing Specialized Unit within the Rakuten Group"
The Rakuten Marketing Department is an organization specializing in digital marketing within Rakuten, one of Japan's leading internet companies. As an employee, you will have the privilege of being in an environment where you can access the Group's marketing knowledge circulating throughout the entire Rakuten Group and immediately apply it to your daily work.

"Career Development as a Technical Specialist for Leading Domestic and International Companies"
Our clients include major domestic and international E-commerce and FinTech companies. Bearing the Rakuten brand, you will technically support the digital marketing efforts of these leading companies. You will thrive in an environment that is constantly at the forefront of the industry, exposed to the most cutting-edge and new trends.

"Cutting-Edge Global Technology"
Leveraging our internal environment where English is the official language, we actively engage with global companies that have headquarters and points of contact overseas, and proactively adopt marketing solutions originating abroad that are not yet introduced in Japan.
We offer a valuable opportunity to engage with cutting-edge global technology, which is a rare occurrence in the advertising agency business that often tends to be confined to Japan.

English Usage
There are instances where active communication in English is required, such as in meetings with foreign-affiliated companies, our global partners, and technical departments within the Rakuten Group.

Work Environment

- This position will be assigned to the Rakuten Marketing Japan Department, an organization of approximately 200 individuals, with over 50% of the roles being sales positions.
- The overall mid-career hire rate for the department exceeds 70%, indicating that employees with diverse career backgrounds are actively contributing and thriving.

Career Path Examples
Year 3: Team Leader (leading a team of 2 to 3 members)
Year 5: Group Manager (managing approximately 10 individuals across multiple teams)
Other: We offer a flexible assignment environment tailored to individual career plans, including roles such as new business lead or project manager for localizing new overseas services, service development, or positions with more direct client communication opportunities.

Mandatory Qualifications:

- At least 2 years of professional experience as a Web server-side developer.
PLUS
Experience in either of the following (1 year or more for each):
- Experience working with B2C services.
- Experience working in online marketing.

Desired Qualifications:

Preferential conditions for application
- Experience working in E-commerce.
- Experience working with smartphone applications.
- Work experience involving communication in English.

Desired personality
- Individuals with strong communication skills who can collaborate effectively with internal and external partners to achieve business objectives.
- Individuals who are committed to achieving goals.
- Individuals with strong numerical acumen who can effectively manage KPIs.
- Individuals who can flexibly adapt to changes in the environment.
- Individuals with problem-solving abilities.
- Individuals who possess a sense of urgency and can proactively take initiative.
- Individuals who work with a strong awareness of productivity.
- Individuals with logical thinking skills.

Others Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on Secondment

This position is in Rakuten Group, Inc., but will be transferred to LINKSHARE JAPAN K.K. after joining the company.
Salary structure, benefits, evaluation system, and other aspects are identical to those of Rakuten Group, Inc.

Additional information on English Qualification

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

#engineer #technologymanagement #frontendengineer #webdeveloper #developmentsupport #commerce #LinkShare

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