B2B Marketing Specialist

Location: Tokyo, Japan (Remote)

Cambly is one of the largest online English language platforms in the world, backed by top-tier investors like Bessemer and Benchmark. We help thousands of people improve their English and proudly partner with hundreds of the world's most prestigious companies to empower their teams with language skills for global success.

We're looking for a highly motivated, organized, and results-driven B2B Marketing Manager to be a core part of our 2026 success story and beyond.

Why Join Cambly?

Your experience at Cambly will be a true career accelerator where you'll gain crucial skills and build an invaluable network.

• High-Impact Role: You'll be tackling a critical challenge for our growing global sales team making a tangible difference in organizational success.

• Career Growth: Leadership opportunity within the global team based on experience and success.

• Premium Network: Build relationships and network with prestigious HR and procurement teams across the Japanese market.

• Culture: An employee-first working culture focused on results, no unnecessary stress or nonsense.

The Role

The B2B Marketing Manager will be the driving force behind Cambly's lead and demand generation efforts in the Japanese market. This role requires a hands-on, strategic leader who can design, execute, and measure integrated marketing campaigns that drive qualified leads, pipeline, and ultimately, revenue. You will be responsible for managing the entire marketing mix, from content creation and social media to live events and Account-Based Marketing (ABM) programs.

Responsibilities

• Integrated Campaign Ownership: Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.

• Content Strategy & Creation: Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.

• Events & Field Marketing: Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.

• Account-Based Marketing (ABM): Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.

• Social Media Management: Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.

• Performance Tracking: Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.

• Budget Management: Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.

• Sales Alignment: Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

Qualifications

Must-Haves

• Native in Japanese and fully proficient in English (C1/C2 level) for professional global communication.

• 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.

• Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.

• Deep understanding of the Japanese B2B landscape, audience, and key industry verticals.

• Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.

• Experience planning and executing successful online and offline B2B events.

• Prior experience building or executing formal Account-Based Marketing programs.

• A proactive entrepreneurial spirit, and an appetite for continual learning within a fast-paced startup environment.

Preferred Experience

• Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).

• Experience in the EdTech, E-Learning, HR Software, or Well-being sector.

• Prior experience working at a fast-growing startup.

• Previous experience working in a remote & distributed team.

Skills & Mindset

• A self-motivated, results-driven, and entrepreneurial spirit with a strong growth mindset.

• Excellent organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.

• Highly analytical, data-driven and systematic approach

Some things you will enjoy

• Financial & Growth: Competitive salary and a professional development budget.

• Time & Flexibility: Remote work, and paid time off available from your first month.

• Mental Health: Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.

• Team: A truly global team.
  

IMPORTANT APPLICATION NOTE

Your application will not be evaluated unless you provide a detailed answer to the question: "Why do you want to work at Cambly?"

Treat this as your initial sales pitch: Be creative, honest, and compelling

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