Responsibilities
チームについて
ByteDance社が運営するLemon8は、画像や動画コンテンツを投稿できるライフスタイル情報コミュニティです。ビューティー、ファッション、グルメ、旅行、暮らしなど、幅広いジャンルの実用的かつ魅力的な情報を提供しています。ユーザーは、自分の興味に合った等身大のライフスタイルや、少し先の憧れの暮らしを発見できます。
Team Introduction
Lemon8 is a lifestyle information community where users can post image and video contents. Lemon8 offers practical and attractive content from a wide variety of genres such as beauty, fashion, gourmet, travel, and living. Users can find a free, diverse, and life-size lifestyle that matches their interests, or a life longing that is one step ahead of them.
業務内容
ユーザーインタビューやデータ分析などの手段を使って、コンテンツ生態を理解し、日本マーケットの特性とターゲットユーザーのニーズに基づいて中長期目標を設定する
優れたコンテンツセンスをもち、アプリ内外のホットトピックにアンテナをはって、リアルかつハイクオリティなUGCコンテンツを拡充し、UGCコミュニティの醸成に貢献
日本のクリエイターマーケットについて知識を持って、クリエイターやKOLの訴求を理解した上で相応するストラテジーを設定し、クリエイターの成長をサポートしつつ、Lemon8を代表するクリエイターを育成
プロダクト、UG、MKTチームと連動して、バズコンテンツ、インティグレティッドマーケティング、広告運用などの手段を使って、Lemon8の成長と知名度、名誉度の上昇に貢献
Responsibilities
Use methods such as user interviews and data analysis to gain a deep understanding of the content ecosystem, and set medium- to long-term goals based on the characteristics of the Japanese market and the needs of target users.
Leverage strong content sense and stay attuned to trending topics both inside and outside the app to expand authentic, high-quality UGC content and contribute to building a vibrant UGC community.
Bring knowledge of the Japanese creator market, understand the appeals of creators and KOLs, and design appropriate strategies to support creator growth while nurturing flagship creators who represent Lemon8.
Collaborate closely with Product, UG, and Marketing teams, utilizing buzz content, integrated marketing, and advertising operations to drive Lemon8's growth, awareness, and reputation.
Qualifications
応募資格
戦略的な思考とロジック性を持ち、データ分析やコンテンツ分析を通じて戦略を立てられる
優秀なコミュニケーション力、チームワーク力とリーダシップがあり、ポジティブかつフレキシブルに物事を考えられ、独立あるいはチームをリードして目標の設定と細分化ができる
コンテンツに対して敏感度を持ち、日本のソーシャルメディア運用とアプリの成長方法論を熟知する
3年以上のコンテンツプラットフォームあるいはソーシャルメディアにおけるクリエイターストラテジー、コンテンツ運営、マーケティング戦略などの業務経験がある
社外および社内とのコミュニケーションに対応するための、ビジネスレベル以上の日本語
歓迎条件
-SNSアカウント運用やコンテンツ制作の実績
Minimum Qualification(s)
Strategic thinker with strong logical reasoning skills, capable of developing strategies through data and content analysis
Excellent communication, teamwork, and leadership abilities; able to think positively and flexibly, work independently, or lead a team in setting and breaking down goals
Highly sensitive to content trends, with a solid understanding of Japanese social media operations and app growth methodologies
3+ years of professional experience in creator strategy, content operations, or marketing strategy within a content platform or social media industry
Business-level or higher proficiency in Japanese, enabling effective communication both internally and externally
Preferred Qualification(s)
- Strong content creation skills, with a proven track record of successfully managing social media accounts on any platform.
About Lemon8
Lemon8 is a social media platform that offers lifestyle-focused content spanning fashion, beauty, travel and more. It brings together a community of lifestyle content enthusiasts, providing an inspiring place for them to discover fresh and diverse ideas and share authentic experiences.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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