Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.
Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success.We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
The Role
You are a core part of WPP Content Studio, responsible for building, managing, and scaling creator and influencer collaborations that deliver against brand, business, and content objectives.
They are partners, storytellers, and reputational extensions of a brand.
You know how to identify the right type of creator for the job.
Sometimes that is a high-reach influencer.
Sometimes it is a niche creator.
Sometimes it is someone who simply knows how to tell a story well.
You are comfortable navigating both worlds.
Sourcing directly where needed, and working with specialist casting and creator agencies when scale, access, or risk requires it.
You are highly organized, commercially sharp, and calm under pressure.
You manage complexity without slowing the work down.
You are also client-facing, working closely with Account, Content Strategy, and Content Creation teams to ensure creator work is aligned, compliant, and creatively effective.
You are AI and platform-literate or keen, able to or interested to operate within client-designated creator platforms, and comfortable using tools to manage data, reporting, and workflows efficiently.
Key Responsibilities
Own end-to-end creator and influencer collaboration within WPP Content Studio, from sourcing to delivery and reporting.
Work closely with Account, Content Strategy, and Content Creation teams to plan and execute creator projects aligned to client objectives.
Determine the right talent approach per brief, whether influencer, creator, or hybrid, and source directly or via specialist casting agencies as required.
Manage client-facing creator projects, ensuring alignment with client standards, guidelines, and expectations.Select, brief, and coordinate casting agencies, overseeing deliverables, timelines, and quality of output.
Maintain and manage clear creator briefs, including deliverables, timelines, usage terms, and mandatory requirements.
Maintain and manage creator and influencer lists aligned to client needs and categories.
Oversee creator and influencer risk management, including rule definition, risk identification, and mitigation in coordination with agencies and internal teams.
Support contract-related workflows with clear RACI across clients, Content Studio, casting agencies, and legal where required.Coordinate logistics such as product sampling and special handling requirements.
Manage creator budgets and track spend against plans.
Deliver monthly reporting by consolidating data from casting agencies and platforms.
Operate within client-designated creator platforms, managing access and execution within client environments.
Skills And Experience Required
Strong understanding of the creator and influencer ecosystem, including creators, influencers, agencies, and platforms.
Minimum 3 years experience in influencer management, creator partnerships, or related roles.
Proven ability to manage multiple creators, stakeholders, timelines, and budgets simultaneously.
Comfortable working in fast-paced, multi-stakeholder environments with high attention to detail.
Clear understanding of contracts, usage rights, deliverables, and risk considerations in creator work.
Confident client-facing communicator with strong coordination and project management skills.
Experience using creator management platforms or equivalent tools.
Comfortable working with performance data, reporting, and platform outputs.
Social-platform literate, with an understanding of how creators produce and distribute content.
AI-keen, using tools to support research, organization, reporting, and workflow efficiency.
Strong Mac skills and fluency with common productivity and collaboration tools.
Personal attributes
Highly organized, calm, and dependable under pressure.
Collaborative, open-minded, transparent, and non-political.
Naturally detail-oriented, without losing sight of the bigger picture.
Strong sense of ownership and accountability.
Commercially aware, with a clear understanding of budgets, value, and return.
Able to anticipate risks and issues before they become problems.
Comfortable navigating ambiguity and making informed decisions.
Interested in creators, culture, and how people influence people.
Excited about improving systems, processes, and ways of working.
Language Skills
Japanese (Fluent preferred)
English (Conversational preferred)
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice ) for more information on how we process the information you provide.Show more Show less
-
Tokyo WPPYou are a core part of WPP Content Studio, responsible for building, managing, and scaling creator and influencer collaborations that deliver against brand, business, and content objectives. · You understand that creators are not media placements. · They are partners, storyteller ...
-
Tokyo WPP Full timeThe role is to build, manage and scale creator and influencer collaborations that deliver against brand objectives. · We are looking for someone with strong understanding of the creator and influencer ecosystem who can identify the right type of creator for the job. ...
-
Tokyo WPPJob summary · Create and manage creator and influencer collaborations that deliver against brand, business, and content objectives. · Strong understanding of the creator and influencer ecosystem. · Minimum 3 years experience in influencer management. · ...
-
Tokyo, Japan WPPYou are a core part of WPP Content Studio responsible for building managing and scaling creator and influencer collaborations that deliver against brand business and content objectives. ...
-
Japan WPPWe are looking for a Project Manager/Producer to join our Content Studio in Japan. · ...
-
Tokyo WPP Full timeWe are looking for a Client lead / Project director to join our dynamic team. · This critical role will serve as the central liaison, orchestrating the seamless execution of complex dynamic creative projects. · ...
-
Tokyo WPP Full timeJob summaryWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. · Our Content Studio is dedicated to producing automated performance-driven creatives at scale. · ...
-
Tokyo WPPWe're looking for a highly creative and versatile Digital Designer—someone who fluidly combines visual design, art direction, and motion editing.In this hybrid role, you won't just execute—you'll ideate, originate, · and execute visual stories across static, · dynamic and simple ...
-
Tokyo, Japan WPPWe are looking for a highly creative and versatile Digital Designer to join our team. · We need someone who fluidly combines visual design, art direction, and motion editing to create dynamic templates that power personalized advertising campaigns across multiple channels. · The ...
-
Tokyo, Japan WPPWe are looking for a Client lead / Project director to join our dynamic team. This critical role will serve as the central liaison, orchestrating the seamless execution of complex dynamic creative projects. · Strategic Project Leadership: Own the end-to-end project lifecycle for ...
-
Tokyo WPPWe are looking for a highly creative and versatile Digital Designer—someone who fluidly combines visual design, art direction, and motion editing. In this hybrid role, you won't just execute—you'll ideate, originate, · and execute visual stories across static, dynamic and simple ...
-
Tokyo, Japan WPPWe are looking for a Client lead / Project director to join our dynamic team. This critical role will serve as the central liaison, orchestrating the seamless execution of complex dynamic creative projects. · ...
-
Tokyo, Japan WPPWe are looking for a highly creative and versatile Digital Designer—someone who fluidly combines visual design, art direction, and motion editing. · ...
-
Tokyo WPPWe are looking for a Client lead / Project director to join our dynamic team. · ...
-
Account Director
2週間前
Tokyo VML & Ogilvy JapanAbout Ogilvy is a WPP company that has been creating impact for brands through iconic ideas since its founding 75 years ago. It builds on that legacy through Borderless Creativity – innovating at the intersections of advertising, public relations, relationship design, consulting ...
-
Tokyo VML & Ogilvy JapanYou are the heartbeat of WPP Content Studio. A digital-first, social-native creator who thrives at the intersection of culture, content and technology. You don't just make content—you shape conversations. · Partner with Strategy, Creative and Business teams to crack briefs with i ...
-
Tokyo Manus AIDrive user and brand growth in Japan through localized content, community building, and scalable influencer (KOL / creator) campaigns; turn market feedback into product insights. · ...
-
VP of Engineering
2週間前
Tokyo Robert HalfShape the technical vision and strategy of a leading player in Japan's booming creator economy, · build and lead a high-performing engineering team with significant autonomy and impact, · work directly with executive leadership to drive company growth and innovation. · ...
-
Tokyo Spotify Freelance￥2,500,000 - ￥5,000,000 per yearWe are looking for a hardworking and skilled Audience Development and Partner Manager to join our Japan Podcast team.We directly impact the way the world experiences podcasts and video podcasts. · ...
-
Tokyo Amazon MusicThe music streaming business is experiencing high growth globally and especially in Japan. This role is a unique opportunity to be part of a music revolution grow the listener community and subscriber count and invent new ways to engage Japanese customers. · Lead day-to-day socia ...
-
Community Manager
3週間前
Tokyo Pixel MovementA globally distributed games studio is expanding its presence in Japan and is seeking a Community Manager to support the launch and long-term growth of an upcoming original title. · ...
