The Role
You are the heartbeat of WPP Content Studio.
A digital-first, social-native creator who thrives at the intersection of culture, content, and technology.
You don't just make content—you shape conversations. You can think strategically, ideate fearlessly, and execute flawlessly across digital platforms, owned channels, and paid media. You know how to connect creativity with performance, and you're not afraid to experiment, adapt, and push boundaries.
You have a start-up mindset—curious, proactive, and hungry to learn. You're fluent in the language of pop culture, native to social media, and just as comfortable in a brainstorm as you are presenting ideas to clients. And you're excited about the future: you embrace AI as a tool to work faster, smarter, and bolder.
Key Responsibilities
- Partner with Strategy, Creative, and Business teams to crack briefs with insight-driven, platform-smart ideas.
- Conceive, create, and deploy organic and paid content/ad across digital touchpoints: social platforms (Instagram, TikTok, YouTube, X, Line, Amazon, Pinterest, Websites, etc).
- Translate brand goals into culturally relevant content that sparks conversations and drives results.
- Confidently present concepts and creative work to internal teams and clients.
- Collaborate with producers, designers, editors, and animators to bring ideas to life in motion, static, or interactive formats.
- Use AI tools (provided by the studio) to accelerate ideation, content creation, data insights, and optimization—bringing human creativity + machine intelligence together.
- Leverage performance data to optimize creative output, pivot strategies, and continually raise the bar.
- Prep and run simple shoots, liaising with directors/photographers and managing execution end-to-end when needed.
- Build compelling decks (Keynote/PowerPoint) that sell ideas as well as the work itself.
Skills & Experience
- 3+ years of experience in digital content creation, social media, or digital design roles.
- Proven ability to design and deliver content across own organic, paid media.
- Deep knowledge of social platforms, content trends, and digital best practices.
- Strong storytelling skills—across design, copy, motion graphics, and video editing.
- Experience in using AI for creative workflows (image, video, text, audio, insights).
- Big-picture thinker with meticulous attention to detail.
- Excellent presentation and communication skills, with the ability to pitch and persuade.
- Fully conversant with Adobe Creative Suite, Figma, and social-native tools.
Personal Attributes
- Entrepreneurial, start-up mindset: proactive, self-driven, and adaptive.
- Collaborative team player—open-minded, transparent, and ego-free.
- Relentlessly curious about people, culture, brands, and technology.
- Thrives in fast-paced environments, with strong time management skills.
- Passionate about delivering creative work that is both innovative and effective.
- Energized by doing the right thing for our clients—solution and results focused.
Language Skills
- English: Conversational level
- Japanese: Business level
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