Responsibilities
About the Team
Join ByteDance's Japan Publishing Team within our Gaming Division. We are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japan market.
Take full responsibility for the overall marketing and publishing operations of the game project in the Japan market throughout its entire lifecycle; maintain strong data sensitivity with the ability to conduct regular analysis, reporting, and post-mortem reviews to drive overall strategy.
Oversee all promotional activities for the game in Japan, with comprehensive understanding and execution capabilities across content marketing, community operations, influencer collaborations, media relations, and related fields. Work closely and efficiently with internal teams and external partners to achieve publishing goals.
Lead and manage the UA (User Acquisition) function for the game project, including coordinating objectives and budget planning with the UA team, driving analysis of campaign performance across channels and creatives, and enabling real-time optimization actions to improve results.
Qualifications
Minimum Qualification(s)
3+ years of experience in game publishing; candidates with experience in anime-style (2D) games or IP-licensed game publishing are preferred.
Strong adaptability to cross-functional coordination, capable of handling complex communication across multiple teams and departments within the organization.
Strong sense of responsibility and ability to work under pressure; willing to travel or accept long-term assignments in different locations such as Tokyo or Guangzhou.
Passionate about games and anime; deep knowledge of ACG culture is a plus.
JLPT N1 or above, or fluent Japanese proficiency.
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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