Job Overview
As an Rx and Partnership Marketing Manager/Specialist, you will be responsible for developing and executing partnership marketing strategies at a country level, reporting directly to the Head of Regional Rx and Partnership Marketing. You will be responsible for the regional growth of our restaurant vertical. You will collaborate with our country's commercial counterparts, to develop partnerships with the enterprise accounts, local heroes as well as other local restaurant partners (SMB). You will leverage your expertise in relationship building, for identifying mutually beneficial partnerships that aim both at acquiring as well as engaging with our partners to drive efficiently incremental GOV. You will develop annual co-marketing strategies on a regional level but also owning the development on a country level, to ensure these partnerships align with our broader marketing objectives. You will also drive partnerships with 3rd party players to drive incremental platform growth, for example collaboration payment providers or 3rd parties to drive Wolt+ subscriber growth.
Rxおよびパートナーシップ・マーケティング・マネージャー/スペシャリストとして、国レベルでのパートナーシップ・マーケティング戦略の立案と実行を担当し、地域Rxおよびパートナーシップ・マーケティングの責任者に直接報告します。外食産業の地域的成長を担当します。国内の商業担当者と協力し、企業アカウント、ローカルヒーロー、その他のローカルレストランパートナー(SMB)とのパートナーシップを構築します。効率的にGOVを増加させるために、パートナーの獲得とエンゲージメントの両方を目的とした相互に有益なパートナーシップを特定するために、関係構築の専門知識を活用します。地域レベルでの年間共同マーケティング戦略を策定しますが、国レベルでの開発も担当し、これらのパートナーシップが当社の広範なマーケティング目標に合致するようにします。また、プラットフォームの成長を促進するために、サードパーティとのパートナーシップを推進します。例えば、Wolt+の加入者増加を促進するために、提携決済プロバイダーやサードパーティとのパートナーシップを推進します。
Responsibilities & Duties
- Be responsible for Restaurant Partnership engagement and acquisition, acting as the marketing counterpart to commercial teams
- Overseeing the vertical budget efficiency, and ensuring integrated partnership campaigns into holistic plans on a regional level
- Be responsible for meeting regional vertical growth targets for restaurants
- Owning and nurturing marketing relationships with the big enterprise and other Mx
- Collaborating with big partners in the region, pulling through projects on a regional level, one "Project Manager" defined for each big partner case by case
- Developing annual co-marketing strategies on a regional level but also owning the development on a local level, aligning within the regional Rx and partnership team
- Execute integrated co-marketing campaigns from strategy and concept to briefing the planning and operations team and the brand team
- Manage day-to-day operations of partner marketing efforts, including promotions, emails, in-app
- Design and execute joint marketing campaigns with non-retail partners to increase visibility and drive mutual growth.
- Coordinate with internal teams to align partnership marketing strategies with overall business objectives.
- Support Marketing Strategy and Planning teams in city and area expansions
- レストラン・パートナーシップのエンゲージメントと獲得を担当し、コマーシャル・チームのマーケティング・カウンターパートとして機能する。
- 垂直方向の予算効率を監督し、地域レベルでの全体的な計画に統合されたパートナーシップキャンペーンを確保する。
- レストランの地域別成長目標の達成に責任を持つ。
- 大企業や他のMxとのマーケティング関係を所有し、育成する。
- 地域の大手パートナーと協力し、地域レベルでプロジェクトを推進する。
- 地域レベルでの年間共同マーケティング戦略の策定と、地域Rxチームおよびパートナーシップチームとの連携を図りながら、地域レベルでの開発にも責任を持つ。
- 戦略とコンセプトから、企画・運営チームとブランドチームへのブリーフィングまで、統合されたコ・マーケティング・キャンペーンを実行する。
- プロモーション、Eメール、アプリ内など、パートナーマーケティング活動の日常業務の管理
- 非小売パートナーとの共同マーケティングキャンペーンを企画・実行し、認知度を高め、相互の成長を促進する。
- 社内のチームと調整し、パートナーシップのマーケティング戦略を全体的なビジネス目標と整合させる。
- 都市およびエリア拡大におけるマーケティング戦略およびプランニングチームのサポート
Our humble expectations
- 3+ years of experience working in consumer/brand marketing from a tech, eCommerce or similar industry.
- Strong analytical skills and confidence working with data. SQL experience is a plus
- Experience in planning & creating campaigns for different marketing channels.
- Solid experience with negotiation management and joint business planning with stakeholders
- Eager to learn and thrive in a dynamic, constantly changing environment.
- Strong ability to prioritise tasks to maximize impact and meet KPIs.
- Fluency in English(Professional Working Proficiency) and Native Japanese/ Bilingual Proficiency).
- ハイテク、eコマース、または類似業界での3年以上の消費者/ブランドマーケティング業務経験。ソーシャルメディアプランニングやエージェンシーマネジメントの経験があれば尚可。
- 強力な分析スキルとデータを扱う自信のある方
- スピード感のある環境でクリエイティブなキャンペーンを実施した実績のある方。
- 様々なマーケティングチャネルに対するコミュニケーションプランの作成経験。
- マーケティングコミュニケーションツールの使用経験
- 常に変化し続けるダイナミックな環境で学び、成長する意欲のある方。
- 英語(プロフェッショナルとしての実務能力)と日本語(ネイティブ/バイリンガル能力)に堪能であること。
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going
Along with a competitive salary and benefits, you will also be eligible for our stock option plan.
You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.
What you'll get by joining us:
Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company
If you have any further questions about the position, you can turn to:
Shimi Arai, Talent Acquisition Partner -
Please note that we do not accept applications sent by mail. You should submit your application through our careers website
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