Tokyo L'Oréal

Key Job Accountabilities 主要職務
Drive offline experience enhancement through store design and visual merchandising, based on company-wide and individual brand strategies. In this key market, you'll iteratively conduct Test & Learn initiatives, establish best practices, and gather market feedback to fuel brand growth, both domestically and internationally. Transform customer experiences and drive brand success with your strategic VMD initiatives.

このポジションは、会社全体/各ブランドの戦略に基づき、ストアデザイン・ビジュアルマーチャンダイジングを通して、オフラインエクスペリエンスの向上を推進します。最重要マーケットの一つとして、Test & LearnやBest Practiceの創出、マーケットニーズ反映のためのフィードバックを繰り返し行い、戦略的なVMD施策で顧客体験を変革し、国内外問わず担当ブランドの更なる飛躍をサポートします。

  • Plan and execute new store openings, in-store VMD, pop-up, outposts, and PR events, aligning with brand positioning, image, and commercial objectives.
  • Manage the execution of new product launch campaigns and brand moments, developing and implementing locally relevant VMD strategies.
  • Oversee all aspects of project management, including design, quality, cost, lead time, and risk management.
  • Conduct market visits to gather insights on customer trends and competitor activities, using this information to continuously improve VMD strategies.
  • Collaborate closely with North Asia and HQ teams on a wide range of tasks.
  • ブランドポジショニング、イメージ、ビジネス目標に合致する形で、新規店舗開店、店内VMD、ポップアップ、アウトポスト、PRイベント等におリテールデザイン・VMDを企画・実施する。
  • 新商品キャンペーンおよびブランドモーメントの実行を管理し、地域に適したVMD戦略を策定・実行する
  • プロジェクト管理の全側面(デザイン、クオリティ、コスト、リードタイム、リスク等)を監督する
  • マーケットビジットを実施し、顧客動向や競合他社の分析に基づき、VMD戦略を継続的に改善する
  • 多くの業務に関して、北アジアおよび本国チームと緊密に連携する

Must Have Aspects 必須項目

  • 3+ years of experience in visual merchandising at relevant industry
  • Passion for store design (experience preferred but not mandatory)
  • Basic business-level Japanese language proficiency (JLPT N1 level or equivalent)
  • Basic English language proficiency, including reading, writing, and conversational
  • Proficiency in Photoshop, Illustrator, and MS Office (Excel, Word, PowerPoint)
  • Open-mindedness
  • Strategic thinking
  • Problem-solving skills
  • Design thinking
  • A future-oriented mindset
  • Presentation and negotiation skill

Preferred Qualification 希望項目

  • Cosmetics or luxury industry background
  • International company experience


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