Standard (Mon-Fri)
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Office
Reports To:
Sr. Director SDG Japan
Dotted Line Reports To:
VP, Global Marketing, IDD
Group/Division:
SDG / all division in SDG
Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products.
Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials.
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events.
Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders.
Manage relationships with key opinion leaders (KOLs) and industry influencers to enhance product visibility and credibility.
Support product launches by developing launch plans, training materials, and coordinating launch activities.
Work closely with the global marketing team to ensure alignment and consistency in messaging and branding.
Manage the marketing budget and ensure effective allocation of resources to achieve maximum ROI.
Develop an organizational evolution plan of the SDG Japan marketing team to enable future success.
Supervise day-to-day operations of entire SDG Japan marketing team; Provide effective coaching to staff to increase organizational capacity and enrich talent pipeline.
Other miscellaneous duties as assigned.Minimum Education And Experience Requirements
Min. 3years' experience in product marketing representative or product marketing manager
Min. 2 years of management experience in sales or marketing organization
Experience of business intelligence or marketing analysis
Have basic knowledge of the healthcare market environment, laws and regulations.
Demonstrated success in hands-on leading and developing teams with a strong focus on performance, coaching, mentoring, and collaboration.
Work experience in a matrix-based global organization.
Dealing with ambiguity; the flexibility to adapt with change; change agent skills.
Ability to manage and prioritize multiple projects.
Native level of Japanese, Business level of English fluency.
Desirable experience
Experience of business and/or channel development in the clinical segment
Experience in digital marketing
Understanding on a promotion code either for :
Japan Association of Clinical Reagents Industries
Japan Pharmaceutical Manufacturers Association
Japan Federation of Medical Devices Associations
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