Head of Marketing, IDD Japan

1ヶ月前

Tokyo, Tokyo Thermo Fisher Scientific

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Reports To: Sr. Director SDG Japan

Dotted Line Reports To: VP, Global Marketing, IDD

Group/Division: SDG / all division in SDG

  • Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products.
  • Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
  • Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events.
  • Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders.
  • Manage relationships with key opinion leaders (KOLs) and industry influencers to enhance product visibility and credibility.
  • Support product launches by developing launch plans, training materials, and coordinating launch activities.
  • Work closely with the global marketing team to ensure alignment and consistency in messaging and branding.
  • Manage the marketing budget and ensure effective allocation of resources to achieve maximum ROI.
  • Develop an organizational evolution plan of the SDG Japan marketing team to enable future success.
  • Supervise day-to-day operations of entire SDG Japan marketing team; Provide effective coaching to staff to increase organizational capacity and enrich talent pipeline.
  • Other miscellaneous duties as assigned.

Minimum Education And Experience Requirements

  • Min. 3years' experience in product marketing representative or product marketing manager
  • Min. 2 years of management experience in sales or marketing organization
  • Experience of business intelligence or marketing analysis
  • Have basic knowledge of the healthcare market environment, laws and regulations.
  • Demonstrated success in hands-on leading and developing teams with a strong focus on performance, coaching, mentoring, and collaboration.
  • Work experience in a matrix-based global organization.
  • Dealing with ambiguity; the flexibility to adapt with change; change agent skills.
  • Ability to manage and prioritize multiple projects.
  • Native level of Japanese, Business level of English fluency.

Desirable experience

  • Experience of business and/or channel development in the clinical segment
  • Experience in digital marketing

  • Understanding on a promotion code either for :

  • Japan Association of Clinical Reagents Industries

  • Japan Pharmaceutical Manufacturers Association
  • Japan Federation of Medical Devices Associations

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