PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking.  We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Role Title

Head of Marketing, Japan, SVP

Location

Tokyo

Reporting Line

Reports directly to the Head of Marketing APAC with a local reporting line to the Managing Director, Co-Head of Japan and Head of Japan Client and Business Management; partners closely with APAC Marketing functional leads across Digital, Content and Events and various Global Marketing teams.

Team Structure

Directly manages marketing team mobilizing additional cross‑functional and vendor resources as needed.

Role Summary

Own the end‑to‑end marketing agenda to drive asset growth, deepen client engagement, and strengthen brand leadership. This SVP will set strategy, collaborate closely with business leaders and client-facing teams to build strategies to raise assets and drive revenue, coach a high‑performing team, and orchestrate integrated programs across content, paid media, digital, multimedia, events, and sponsorships. The role requires a commercially minded leader who excels at stakeholder partnership, governance, and measured execution in complex, multi‑channel environments.

Key Responsibilities

Leadership & People Management

• Lead marketing efforts in Japan, managing a team of two individuals; set goals, coach performance, and cultivate a culture of accountability and innovation.
• Actively contribute as a member of the APAC marketing leadership team; share best practices and drive cross‑channel leverage.

Strategy, Planning & Brand

• Partner with Head of Marketing APAC, business leaders and client‑facing teams to design and execute high‑impact marketing programs and strategies that achieve acquisition, retention and revenue goals.
• Develop and optimize brand strategies that expand the firm's reach and position the firm as a high‑performance investor, thought leader and solutions provider.
• Enforce brand and messaging governance to ensure all materials are on‑brand, accurate, and consistent.

Integrated Marketing & Channels

• Leverage all marketing platforms—content, paid media, digital, multimedia, events, and sponsorships—to create innovative strategies and build strong client relationships across distribution channels.
• Understand multi‑channel needs; identify common themes to build efficient and scalable programs and collateral.
• Produce and localize collateral for the covered markets (e.g., thought leadership, fund factsheets/commentaries, brochures/flyers, webcasts/videos, website content, client communications), including managing translations and format adaptation.

Events & Activation

• Develop and execute conference and events strategy, including vendor management, venue sourcing, invitation and registration workflows, and on‑site support.
• Coordinate cross‑channel activations and sponsorships to amplify priority campaigns.

Stakeholder Partnership

• Build strong relationships with local channel heads and Account Management teams; facilitate collaboration, proactively identify opportunities and challenges, and support client initiatives.

Governance, Compliance & Vendors

• Coordinate with Compliance to ensure all marketing activities and materials meet regulatory requirements across markets.
• Manage external vendors and production partners (advertising agencies, production houses, designers, translators) for quality, timeliness and cost control.

Budgeting, Measurement & Optimization

• Work with Head of Marketing APAC to set local budget; manage day‑to‑day spend and ensure activity aligns to plan.
• Compile, analyze and present metrics for programs; deliver campaign and post‑event reports with actionable recommendations; apply learnings to future activity.

Requirements

Education

• Bachelor's degree in Communications, Marketing, Business or a related discipline.
• Professional finance qualification (e.g., CFA/CAIA) is a plus.

Experience

• 15+ years of progressive marketing experience in financial services within Japan, preferably in asset management, with deep exposure to wholesale/intermediary and institutional segments; strong understanding of Japan market.
• Demonstrated success partnering with client‑facing teams to acquire and retain clients/assets via integrated marketing programs and measurable outcomes.
• Proven management experience, including leading cross‑functional initiatives, negotiating priorities, and influencing outcomes across business channels.
• Language: Proficiency in spoken and written English and Japanese.
• Experience managing translations, advertising agencies and production houses; adept at editorial, design, and content workflows.

General

• Self‑motivated with excellent communication and relationship‑building skills.
• Resilient and flexible, thriving in a small regional team with numerous global stakeholders.
• Excellent time‑management, multi‑tasking and organizational skills; strong attention to detail and ability to meet deadlines.
• Ability to interpret, translate and communicate financial concepts clearly, both verbally and in writing.
• Entrepreneurial spirit; comfortable working independently and as a team player in a fast‑paced environment with shifting priorities.

Equal Employment Opportunity and Affirmative Action Statement

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.