Head of Market Development Japan

3週間前

Tokyo Voodoo Full time

About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 70+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

We're looking for a Head of Market Development to join our team at BeReal. In this role, you'll be the strategic leader responsible for establishing and scaling BeReal's presence in the Japanese market.

  • Local Strategy & Adaptation: Define Japan-specific growth strategy including positioning, messaging, and distribution channels tailored to Japanese culture and social norms

  • Cultural Product Adaptation: Work closely with product and design teams to adapt BeReal's features to Japanese user preferences, privacy expectations, and social behaviors

  • Market Intelligence: Identify key usage differences compared to Europe/US markets and translate insights into actionable product and marketing strategies

  • User Acquisition & Growth: Lead comprehensive user acquisition campaigns across digital channels, campus initiatives, influencer partnerships, and local events

  • Strategic Partnerships: Build and manage partnerships with universities, local brands, media companies, and content creators to accelerate growth

  • Platform-Specific Growth: Develop growth loops leveraging Japan's unique social media landscape (LINE, Twitter/X, TikTok, etc.)

  • Product Feedback Loop: Serve as the voice of Japanese users to headquarters, identifying successful features and areas for improvement

  • Budget & Operations Management: Oversee marketing and operational budgets while ensuring efficient resource allocation

  • Performance Accountability: Track and optimize key metrics (DAU, retention, virality) while reporting insights and results to headquarters

Profile

  • 7+ years of experience in market development, growth, or general management roles, preferably in consumer tech or social media

  • Proven track record of successfully launching and scaling digital products in the Japanese market

  • Deep understanding of Japanese culture, social media landscape, and consumer behavior patterns

  • Experience building and leading cross-functional teams in fast-paced, high-growth environments

  • Strong analytical mindset with experience in growth metrics, user acquisition, and performance marketing

  • Excellent communication skills in both Japanese and English, with ability to present to C-level executives

  • Experience working with international headquarters while managing local market needs

  • Entrepreneurial mindset with ability to operate independently and make strategic decisions

  • Network within Japan's tech, media, or influencer ecosystem is highly valued

  • Bachelor's degree required; MBA or equivalent advanced degree preferred

  • Head of Japan Product Management

    1日前

    Tokyo en world Japan K.K. ￥1,000,000 - ￥15,000,000 per year

    このポジションは、日本のプロダクトチームを率い、日本におけるブランドのビジョンと商品戦略を策定し、日本市場のターゲット消費者層のニーズに合致する製品の企画・生産を計画・実行します。アパレルは同社にとって最も重要な事業領域の一つです。本役割では、JLOC(社内呼称:Japan Localized Collection)に関して、ビジョンを策定し、シーズンごとのビジネスプランをブリーフィングや開発プロセスを通じて遂行するため、チームをリードします。市場理解(消費者インサ イトやビジネス慣習)に加え、組織横断的なリーダーシップが求められます。 · ...

  • Head of Market Development Japan

    3週間前

    Tokyo Voodoo Full time$150,000 - $180,000 per year

    We're looking for a Head of Market Development to join our team at BeReal in Japan. · 7+ years of experience in market development growth or general management roles preferably in consumer tech or social mediaProven track record of successfully launching and scaling digital produ ...

  • Head of Japan Product Management】アウトドアブランド

    2日前

    Tokyo エンワールド・ジャパン株式会社

    · ジャパン・プロダクトマネジメント責任者 · 日本のプロダクトチームを率い、日本におけるブランドのビジョンと商品戦略を策定 · ■職務内容 · ブランドのビジョンを策定し、特に今後5年間のプロダクト戦略を構築する。 · ...

  • Head of Marketing, Japan

    4日前

    Chiyoda-Ku, Japan Cisco Systems G.K.

    We are seeking an innovative leader to define and drive our marketing strategy in Japan while fostering a culture of growth, learning, and collaboration. · Serve as a strategic marketing partner to Japan leadership and cross-functional teams. · Develop and execute a robust, integ ...

  • Head of Marketing, Japan

    2週間前

    Tokyo PIMCO Full time

    Head of Marketing Japan SVP Own end-to-end marketing agenda to drive asset growth deepen client engagement strengthen brand leadership Leadership People Management Lead marketing efforts in Japan managing team set goals coach performance cultivate culture accountability innovatio ...

  • Head of Marketing, Japan

    2週間前

    Tokyo PIMCO

    This SVP will set strategy, collaborate closely with business leaders and client-facing teams to build strategies to raise assets and drive revenue, · Lead marketing efforts in Japan managing a team of two individuals; set goals coach performance and cultivate culture accountabil ...

  • Head of Japan Product Management】アウトドアブランド

    1日前

    Tokyo en world Japan K.K.

    このポジションは、日本のプロダクトチームを率い、日本におけるブランドのビジョンと商品戦略を策定し、日本市場のターゲット消費者層のニーズに合致する製品の企画・生産を計画・実行します。 · ...

  • Head of Marketing, Japan

    1週間前

    Tokyo Jobs via eFinancialCareers

    PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. · We believe each o ...

  • Head of Marketing, Japan

    2ヶ月前

    Tokyo, Tokyo Cisco ￥10,000,000 - ￥20,000,000 per year

    We are seeking an innovative leader to define and drive our marketing strategy in Japan while fostering a culture of growth, learning, and collaboration. · In this role, you will serve as a strategic marketing partner to Japan leadership and cross-functional teams, · developing a ...

  • Head of Marketing, IDD Japan

    4週間前

    Tokyo Thermo Fisher Scientific

    This is a job for Head of Marketing in IDD Japan. The role involves developing and implementing downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products. · ...

  • Head of Japan Marketing, Books

    1ヶ月前

    Tokyo Amazon ￥10,000,000 - ￥20,000,000 per year

    +We believe reading is essential for a healthy society; our mission is to inspire readers by making it easy to read more and get more out of reading. · +Own the marketing vision and strategy for established programs, new services and customer-facing products. · Create measurable, ...

  • Head of Consumer Marketing, Japan

    2ヶ月前

    Tokyo TikTok ￥6,000,000 - ￥12,000,000 per year

    TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. · The Global Consumer marketing team helps ensure we're delivering on this mission through all our marketing and commun ...

  • Head of Marketing, IDD Japan

    3週間前

    Tokyo myGwork - LGBTQ+ Business Community $1,200,000 - $1,500,000 per year

    This role involves developing downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products. · Develop and implement downstream marketing strategies. · Collaborate with sales teams to create go-to-market plans. · Conduct ...

  • Head of Japan

    1ヶ月前

    Tokyo Morgan McKinley ￥4,500,000 - ￥6,000,000 per year

    A leading global blockchain ecosystem is expanding its presence in Japan. · ...

  • Head of Market Services Japan

    2週間前

    Tokyo Nokia Full time

    Nokia is a global leader in connectivity for the AI era. With expertise across fixed, mobile and transport networks, powered by the innovation of Nokia Bell Labs, we're advancing connectivity to secure a brighter world. · ...

  • Head of Japan Business Marketing

    1ヶ月前

    Tokyo TikTok ￥2,000,000 - ￥2,800,000 per year

    We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region. · Strategic Leadership & Cross-Functional Alignment · Lead overall operatio ...

  • Head of Japan

    2ヶ月前

    Chiyoda Huxley ￥8,000,000 - ￥12,000,000 per year

    A unique Leadership opportunity to lead an established team, influence organisational well-being, and deliver solutions that impact. · This role involves owning the P&L for Japan's Health & Benefits business, delivering revenue and market share growth, · developing client value p ...

  • Head of Japan

    2ヶ月前

    Tokyo Emma – The Sleep Company Full time￥13,000,000 - ￥22,000,000 per year

    h2>Job summary · p>We're looking for a Head of Japan to lead our team in this exciting role! As a senior leader, you'll be responsible for driving top-line growth while ensuring sustainable bottom-line profitability./p>p>You'll oversee country-level marketing strategies, develop ...

  • Business Development Head – Japan

    1週間前

    東京都 港区, VFS Services Japan LLC

    This position is responsible for driving business development and commercial strategy in the Japan market. The role works closely with the Country Manager to drive sustainable growth, identify new opportunities, and strengthen partnerships across the tourism and travel ecosystem. ...

  • Head of Digital Marketing, Japan eCommerce

    4週間前

    Chiyoda Lenovo

    We are seeking a game-changing digital marketing leader who can drive business growth through data-driven decision making, cross-functional influence, and team leadership. · This role serves as the strategic CMO-equivalent for Lenovo Japan's direct-to-consumer eCommerce business, ...

  • Head of Marketing, IDD Japan

    3週間前

    Tokyo myGwork - LGBTQ+ Business Community

    This role involves developing downstream marketing strategies to drive product adoption for infectious disease diagnostics products. · Develop and implement downstream marketing strategies. · Collaborate with sales teams to create go-to-market plans. · ...