ビジャックについて
Bjakは、ASEANの人々に手頃で持続可能な金融サービスへのアクセスを提供することに注力しています。マレーシアに本社を置くBjakは、東南アジア最大の保険ポータルです。当社のメインポータルであるBjak.comは、何百万もの人々が自分にとって最もお得で高い保障内容の保険契約を見つけるお手伝いをします。カスタムAPI、ブロックチェーン、取引システム、データサイエンスなどのテクノロジーへの投資は、以前はアクセスできなかったり、理解するのが難しかった金融サービスへの容易なアクセスを可能にするためです。
当社の強みは、最も複雑な規制や環境に対応し、世界で最も革新的な商品を開発することです。例えば、投資連動型の生命保険と医療保険をオンラインで簡素化して提供し、即座に代理店と会話できるサービスを組み合わせた世界初のプラットフォームです。
役割概要
日本展開におけるパフォーマンス・マーケティング・リーダーとして、戦略的なデジタル・マーケティング施策を通じて顧客獲得と収益拡大を推進する役割を担っていただきます。パフォーマンス・マーケティング・チャネルの専門知識を活かし、日本市場におけるROIを最適化し、ビジネス目標を達成するためのデータ主導型キャンペーンを開発・実行します。
主な職務
検索連動型広告、ディスプレイ広告、ソーシャルメディア広告、その他関連チャネルを含む、日本市場に特化したパフォーマンス・マーケティング戦略の立案と実施。
キャンペーンの設定、最適化、モニタリング、パフォーマンス分析など、エンドツーエンドのキャンペーン実行を管理する。キャンペーンが予算内に納期通りに実施されるようにする。
ターゲットオーディエンスのセグメントを特定し、エンゲージメントとコンバージョンを促進するためのターゲットメッセージングとクリエイティブアセットを開発する。
ROIを最大化し、ビジネス目標を達成するために、さまざまなマーケティングチャネルやキャンペーンに効果的に予算を配分する。
キャンペーンのパフォーマンス指標とKPIを分析し、改善点を特定する。キャンペーンの効率と効果を改善するための最適化戦略を実施する。
部門横断的なチームと協力し、ウェブサイトやランディングページの体験を最適化することで、コンバージョン率と顧客獲得を改善する。
日本市場における業界トレンド、競合他社の動向、消費者行動について常に情報を得る。キャンペーン戦略や新たなビジネスチャンスの発掘に役立てる。
About Us
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems, and data science are to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Role Overview
As the Performance Marketing Lead for our Japan expansion, you will be responsible for driving customer acquisition and revenue growth through strategic digital marketing initiatives. Leveraging your expertise in performance marketing channels, you will develop and execute data-driven campaigns to optimize ROI and achieve business objectives in the Japanese market.
Key Responsibilities:
- Develop and implement performance marketing strategies tailored to the Japanese market, including paid search, display advertising, social media advertising, and other relevant channels.
- Manage end-to-end campaign execution, including campaign setup, optimization, monitoring, and performance analysis. Ensure campaigns are delivered on time and within budget.
- Identify target audience segments and develop targeted messaging and creative assets to drive engagement and conversions.
- Allocate budgets effectively across different marketing channels and campaigns to maximize ROI and achieve business goals.
- Analyze campaign performance metrics and KPIs to identify areas for improvement. Implement optimization strategies to improve campaign efficiency and effectiveness.
- Collaborate with cross-functional teams to optimize website and landing page experiences to improve conversion rates and customer acquisition.
- Stay informed about industry trends, competitor activities, and consumer behavior in the Japanese market. Use insights to inform campaign strategies and identify new opportunities.
Requirements
応募資格
- マーケティング、経営学、または関連分野の学士号。
- デジタル広告チャネルを中心としたパフォーマンス・マーケティングの経験が3~5年以上あること。
- Google Ads、Facebook Ads Manager、その他関連ツールなどのデジタル広告プラットフォームに精通していること。
- データを解釈し、実用的なインサイトを生成する能力を持つ強力な分析スキル。
- A/Bテスト、コンバージョン率最適化、その他の最適化手法の経験。
- 優れたコミュニケーション能力、プレゼンテーション能力、プロジェクト管理能力。
- 英語と日本語(書き言葉と話し言葉)に堪能であることが望ましい。
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 3-5 years of experience in performance marketing, with a focus on digital advertising channels.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience with A/B testing, conversion rate optimization, and other optimization techniques.
- Excellent communication, presentation, and project management skills.
- Fluency in English and Japanese (both written and spoken) is preferred.
Benefits
メリット
- 柔軟でオープンなカルチャーを推進するスタートアップで働くことができます。
- 変化のスピードが速く、チャレンジングでユニークなビジネス課題に挑戦できる環境
- キャリアアップのための充実した学習・能力開発プラン
- 成長企業でのキャリア開発の機会
- 国際的な職場環境とフラットな組織
- 競争力のある給与
- フレキシブルな勤務時間、カジュアルな服装
- You will be working in a fast-growing startup that promotes a flexible and open culture.
- Fast moving, challenging and unique business problems.
- Attractive remuneration and performance incentives.
- Strong learning and development plans for your career growth.
- Great career development opportunities in a growing company.
- International work environment and flat organization.
- Competitive salary.
- Flexible working hours & arrangement, Casual work attire.
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