Business Overview
The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.
Rakuten Marketing/LinkShare, providing general digital marketing solutions.
Rakuten Data Marketing, delivering solutions utilizing Rakuten's big data.
Rakuten Insight, offering marketing research services.
This is an environment where you can grow and develop your career by working within one of the core organizations of the Rakuten Group.
This position belongs to the Media Business within the Marketing-related businesses, which operates a lifestyle media platform with over 10 million monthly users.
With the mission "Close to everyday life", we deliver points-related content, news, and lifestyle information to provide users with a fun and valuable daily experience.
The position is specifically responsible for the household budgeting and asset management app, which visualizes users' financial flows in a fun way and supports them in saving money.
Position
Why We Hire
With rapid growth in both users and revenue, we are strengthening our recruitment efforts to expand the business.
Attractions of the Role
You will work in a small, high-performing team on a rapidly expanding app service, giving you the unique opportunity to experience a startup-like environment within a large company.
We are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition.
With an annual marketing budget at the multi-hundred million JPY scale, you will be responsible for strategic planning, execution, and team management.
Key ResponsibilitiesDevelop and execute comprehensive marketing strategies and tactics
Oversee and optimize digital advertising operations (Google, TikTok, Meta, etc.)
Plan and lead large-scale internal campaigns
Design, monitor, and optimize KPIs and related initiatives
Define and manage customer segments (e.g., loyal users, entry users)
Identify issues and opportunities through data analysis and plan new initiatives
Collaborate with data scientists, product managers, and developers to generate insights
Improve and automate marketing operations and workflows
Manage and mentor marketing team members
Work Environment
Organization structure
Team size:
L2: 1, L3: 1
Age group:
mainly in their 30s
Ratio of new graduates to mid-career hires: new graduates (30%), mid-career (70%)
Average overtime
Around 10–20 hours per month
Mandatory Qualifications
5+ years of marketing experience in consumer-facing services
Hands-on knowledge and proven results in digital ad operations (Google, Meta, TikTok, etc.)
Experience managing large-scale marketing budgets at the several-hundred-million-JPY level and measuring ROI
Team or project management experience
Strong data-driven decision-making skills and KPI management experience
Ability to work with speed, ownership, and leadership in a fast-paced environment
Desired Qualifications
Leadership experience in in-house marketing organizations
Experience in CRM and customer segmentation strategy
Proficiency in SQL or BI tools for data analysis
Marketing experience in FinTech, household management, or financial services
Experience in marketing for new business launches or startups
Preferred Qualities
Strong communication skills and ability to work with internal and external partners
Commitment to achieving goals
Strong numerical literacy and KPI management skills
Flexibility to adapt to environmental changes
Problem-solving ability
Proactive and able to take initiative with speed
Productivity-oriented working style
Logical thinking skills
Other Information
Additional information on Location
Futako Tamagawa Rise Office
Additional Information On English Qualification
English Requirement:
Yes
TOEIC, TOEFL, IELTS, etc.
Details will be provided if you proceed to the selection process.
Rakuten Group, Inc. Homepage Link
Recruitment * Employment type is detailed
Rakuten
#business #serviceplanner #PR #marketing #adandmedia #RakutenKakeibo
Languages
Japanese (Overall - - Fluent)
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