Job Description
Business Overview
The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.
The Marketing-related Businesses Include a Wide Range Of Services
Rakuten Marketing/LinkShare, providing general digital marketing solutions.
Rakuten Data Marketing, delivering solutions utilizing Rakuten's big data.
Rakuten Insight, offering marketing research services.
This is an environment where you can grow and develop your career by working within one of the core organizations of the Rakuten Group.
Department Overview
This position belongs to the Media Business within the Marketing-related businesses, which operates a lifestyle media platform with over 10 million monthly users. With the mission "Close to everyday life", we deliver points-related content, news, and lifestyle information to provide users with a fun and valuable daily experience.
The position is specifically responsible for the household budgeting and asset management app, which visualizes users' financial flows in a fun way and supports them in saving money. This startup-like initiative launched the iOS version in April 2024 and plans to release the Android version in 2025.
Position
Why We Hire
With rapid growth in both users and revenue, we are strengthening our recruitment efforts to expand the business.
Attractions of the Role
You will work in a small, high-performing team on a rapidly expanding app service, giving you the unique opportunity to experience a startup-like environment within a large company.
Position Details
We are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition. With an annual marketing budget at the multi-hundred million JPY scale, you will be responsible for strategic planning, execution, and team management.
Key Responsibilities
- Develop and execute comprehensive marketing strategies and tactics
- Oversee and optimize digital advertising operations (Google, TikTok, Meta, etc.)
- Plan and lead large-scale internal campaigns
- Design, monitor, and optimize KPIs and related initiatives
- Define and manage customer segments (e.g., loyal users, entry users)
- Identify issues and opportunities through data analysis and plan new initiatives
- Collaborate with data scientists, product managers, and developers to generate insights
- Improve and automate marketing operations and workflows
- Manage and mentor marketing team members
Work Environment
Organization structure
Team size: L2: 1, L3: 1
Age group: mainly in their 30s
Ratio of new graduates to mid-career hires: new graduates (30%), mid-career (70%)
Average overtime
Around 10–20 hours per month
Mandatory Qualifications
- 5+ years of marketing experience in consumer-facing services
- Hands-on knowledge and proven results in digital ad operations (Google, Meta, TikTok, etc.)
- Experience managing large-scale marketing budgets at the several-hundred-million-JPY level and measuring ROI
- Team or project management experience
- Strong data-driven decision-making skills and KPI management experience
- Ability to work with speed, ownership, and leadership in a fast-paced environment
Desired Qualifications
- Leadership experience in in-house marketing organizations
- Experience in CRM and customer segmentation strategy
- Proficiency in SQL or BI tools for data analysis
- Marketing experience in FinTech, household management, or financial services
- Experience in marketing for new business launches or startups
Preferred Qualities
- Strong communication skills and ability to work with internal and external partners
- Commitment to achieving goals
- Strong numerical literacy and KPI management skills
- Flexibility to adapt to environmental changes
- Problem-solving ability
- Proactive and able to take initiative with speed
- Productivity-oriented working style
- Logical thinking skills
Other Information
Additional information on Location
Futako Tamagawa Rise Office
Additional Information On English Qualification
English Requirement: Yes
- TOEIC, TOEFL, IELTS, etc.
- Details will be provided if you proceed to the selection process.
Rakuten Group, Inc. Homepage Link
- Recruitment * Employment type is detailed
- Rakuten
business #serviceplanner #PR #marketing #adandmedia #RakutenKakeibo
Languages
Japanese (Overall - 4 - Fluent)
-
Tokyo RakutenWe are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition. · 5+ years of marketing experience in consumer-facing services · Hands-on knowledge and proven results in digital ad operations (Google, Meta ...
-
Tokyo RakutenWe are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition. With an annual marketing budget at the multi-hundred million JPY scale, you will be responsible for strategic planning, execution and team ma ...
-
Futakotamagawa Rise Rakuten ￥2,400,000 - ￥2,800,000 per yearWe are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition.This is an environment where you can grow and develop your career by working within one of the core organizations of the Rakuten Group. · The ...
-
Tokyo Rakuten ￥2,000,000 - ￥2,800,000 per yearThe position is responsible for maximizing revenue by promoting media planning, · forming business alliances and creating marketing strategies using Rakuten Kakeibo's unique assets. · ...
-
Tokyo, Tokyo HSBC $120,000 per yearJoin HSBC and discover how valued you'll be. We are currently seeking a high calibre professional to join our team as a Senior Vice President, Sales – GTS to manage large portfolio of Japanese and International clients. · ...
-
Tokyo AdyenThis role involves supporting Adyen's finance and treasury platform as an expert for merchants globally. The initial focus is on handling Japanese merchant inquiries with seamless local services. · Minimum 3 years of experience in financial products within a Banking or Fintech en ...
-
Tokyo, Tokyo Adyen ￥3,000,000 - ￥6,000,000 per year+This is an opportunity to join Adyen's finance team as a Finance Support Specialist. · ...
-
Technical Support
3週間前
Tokyo, Tokyo AdyenThis role involves providing financial support to merchants globally as part of an international team. The ideal candidate will have experience in finance products within a banking or fintech environment. ...
-
Technical Support
1週間前
Tokyo AdyenThis role is for a Finance Support Specialist at Adyen's Tokyo office. The ideal candidate will have experience with financial products, strong analytical skills, and excellent communication abilities. · Be the first point of contact for merchants and commercial teams for financi ...
-
Tokyo, Tokyo Grant Thornton JapanThe job description for Researcher/Documentation Specialist in the Commercial Diligence and Business Development Advisory practice in Grant Thornton Advisors Japan. · ...
-
Tokyo-To, Japan JPMorganChaseJoin a global leader at the forefront of securities servicing where your expertise can help shape the future of institutional investing. · Deliver a specific target of annualised sales from opportunities across Japan and the region · Identify and develop target clients to meet ne ...
-
Financial Analyst
3週間前
Tokyo RakutenWe are seeking a new Financial Analyst to handle financial planning and analysis tasks within our Global Travel Management Department. · Rakuten Travel is one of Japan's leading accommodation booking sites, · The Global Travel Management Department was established six years ago w ...
-
Billing Specialist
3週間前
Tokyo TMF GroupWe are looking for a junior billing specialist to join our growing team in Tokyo. The role involves managing and controlling master data, preparing draft invoices and sending them to administrators for review. The ideal candidate has up to 2 years of experience in credit manageme ...
-
Tokyo, Tokyo JPMorganChaseJoin a global leader at the forefront of securities servicing, where your expertise can help shape the future of institutional investing. · Deliver a specific target of annualised sales from opportunities across Japan and the region · Identify and develop target clients to meet n ...
-
Tokyo AspenTech ￥1,800,000 - ￥3,600,000 per yearThe Administrative Specialist position is multifaceted onsite role in AspenTech Japan office, · Bridging between local operation and region/global corporate functions. · Ensures an organized and seamless office environment by supporting range of responsibilities from office admin ...
-
Tokyo AgodaWe are seeking a talented and motivated Specialist to join our Fintech Solutions team. In this role, you will co-lead the design, testing, · and operation of core financial systems across a variety of finance domains, · such as Accounts Payable (AP), Accounts Receivable (AR), Gen ...
-
Mid-Level Business
1週間前
Tokyo, Japan Lewis & Associates $1,000,000 - $2,000,000 per year+1 +40 hours/week Job summary: The ideal candidates will have significant corporate transactional experience preferably in mergers & acquisitions private equity capital markets and/or technology transactions. · + Benefits:Advised on more than 600 M&A transactions globally in the ...
-
Greater Tokyo Area Randstad JapanA financial professional will lead accounting and finance functions for Japan entity supporting global ocean-going vessel agency services. · Prepare and analyze monthly quarterly annual reporting packages in accordance with IFRS. · ...
-
Tokyo Agoda ￥2,000,000 - ￥2,800,000 per yearNo two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us. · Collaborate with finance teams (Pay-out, Treasury, GL, Tax etc. ...
-
Tokyo Interim Professionals ￥530,000 - ￥1,100,000 per yearJoin a leading-edge IT transformation project as a PMO Support specialist. Your role will be pivotal in managing the integration of finance workstreams for a top-tier technology firm preparing for a significant system migration. · ...
-
Tokyo Agoda ￥2,000,000 - ￥2,800,000 per yearAgoda is seeking a Finance Operations Specialist to help drive operational excellence and process transformation in our finance operations center. · ...
