Job Overview:
As a Social Media Analyst within our Marketing team, you will play a critical role in analyzing, optimizing, and reporting on both organic and paid social media efforts. Your primary focus will be on driving awareness, engagement, and qualified lead generation for our SaaS and IT solutions, targeting B2B decision-makers across North America.
This role demands a data-driven marketer with strong expertise in both paid and organic strategies, particularly across platforms such as LinkedIn, X (Twitter), Meta, and YouTube. You will collaborate closely with demand generation, product marketing, and content teams to improve campaign performance and align social media efforts with business objectives.
Responsibilities:
Strategy & Analysis:
- Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
- Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
- Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.
Organic Social Media:
- Monitor and analyze the effectiveness of organic content across all active platforms.
- Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey.
- Optimize publishing schedules, formats, and messaging based on data insights and content performance.
Paid Social Media:
- Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
- Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting.
- Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts.
Cross-Functional Collaboration:
- Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
- Present social media reports and insights to stakeholders, making proactive recommendations for improvement.
Requirements:
Experience:
- 3–5 years of hands-on experience in social media analytics and campaign execution.
- Proven experience running and optimizing B2B social media campaigns for SaaS or IT products, with a strong understanding of the North American market.
- Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.
Technical Skills:
- Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
- Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
- Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.
Soft Skills:
- Strong analytical and critical thinking skills, with a detail-oriented approach.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced, cross-functional team environment.
- Self-motivated with a collaborative and proactive work style.
Other:
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus.
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