外資系大手化粧品メーカー
<ポジションサマリー>
ヘアケア ブランド戦略の統括として、オムニチャネルでの成長戦略立案、製品ポートフォリオ管理、デジタル施策推進、チームマネジメントなど幅広く担う役割です。
【仕事内容】
■Main Mission
Owner of Brand Marketing Strategy across all channels
Protect and grow brand equity, product portfolio across all executions and touchpoints
■Key Job Accountabilities
Ownership of the brand strategy and vision
Develops the omnichannel brand strategy in a B2B, B2C and business centric approach
Develops a growth plan and implements, including price strategy
Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints
Supervise O+O marketing plan and cycle, align with entities
Supervises POS, Salon strategies
Supervises Communication/Media plan
Supervises Media / Advocacy and Education plan
Product portfolio management & communication
Prepare launches plans, briefings and reportings with internal and external stakeholders
Manage sales forecasts with channel owners
Create forecasts for new products, launches
Manage A&P in agreement with the deputy GM of the division
Team development
Manage marketing team, including product team
Build a high performance team and create a collaborative, inclusive place to work
Collaboration
Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames
【応募資格】
■必須
Marketing management +5 years
Haircare and color category and brand building
Leadership role and people management
Financial knowledge (P&L, expansion analysis, sales forecasts)
Omnichannel consumer journey marketing
Media planning and executional knowledge
Research and market data analysis
Business level to fluent English
Experience in B2B ecosystem with preferably also B2C experience.
■歓迎
BtoB, retail business marketing experience
Paid, owned, earned digital marketing expertise
■Skills Required
Marketing strategy design
Brand portfolio management
Data driven descision making
Budget management
Stakeholder management
People development
Good presentation level
Product pricing
Content strategy design based on consumer journeys
Omnichannel experience design
【給与】 万円 (スキル・経験により決定)
【Job Reference ID】:
JO
【英語力】:
ビジネスレベル
【日本語力】:
Fluent – Native level (Equivalent to JLPT N1)
【待遇・福利厚生】:
リモートワーク制度(ハイブリッド勤務) 社会保険完備
【休日休暇】:
完全週休二日制(土曜、日曜、祝日)、年末年始休暇、年次有給休暇
【選考プロセス】 :
書類選考、面接数回を予定
雇用形態 :
正社員
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