At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more.
Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
For more information, visit Follow Allergan Aesthetics on LinkedIn.Allergan Aesthetics | An AbbVie Company
求人内容
Job Summary
The position will be responsible for leading all aspects of marketing associated with Coolsculpting, developing and executing product marketing strategies, programs, and tactics that will meet or exceed target budget and market share.
The role will also lead the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies.
Responsibilities
Sales Target Achievement
Meet or exceed sales targets for the product area, expressed in units, value, and other objectives on a quarterly and full-year basis.
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders), and synthesize the insights gained to identify target segments, determine brand positioning, drive Close Loop Marketing engagement and customization, and populate the Brand Plan Insights Chapter.
Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
Ensure all in-field materials, strategies, and tactics are aligned to drive momentum of strategic brand objectives.Develop, implement, and execute tracking of Brand & Product Strategy and Promotion Plan.
Have ownership of the product strategy, lead in executing various marketing programs, articulate a clear market-specific value proposition, tailor to fit program requirements, and ensure that the product marketing initiatives are executed in a manner consistent with the company's strategic objectives:
Define product programs with objectives, resources, KPIs, and expected returns.
Support development of customer plans, identifying product issues and objectives for each customer, and defining programs to address these.
Plan, execute, and track marketing programs, including promotional campaigns, training programs, and any business development management programs focused on target account/prospect acquisition and customer expansion.
Responsible for defining and delivering a product marketing plan that combines an in-depth understanding of the market, competitive landscape, and consumer for a group of products.
Lead the development of marketing inputs to the Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate preparation of the Long Range Plan to drive brand success.
Manage marketing communication programs including advertising, product literature/sales tools, website, and congress activities (booth, seminars, material supply, communication, staffing, etc.), ensuring alignment with company/marketing strategies and compliance.
Ensure timely communication to appropriate marketing and sales personnel regarding promotional materials, development of effective sales aids, and clinical education support material.
Manage A&P budget for the product and recommend timely reallocation of resources to the Marketing lead for maximum business impact.
Marketing Analysis & Forecasting
Contribute to the development of the ongoing marketing database to understand customer needs, market size, market growth, and competitive share position.
Contribute to the ongoing market research on size, growth, and share trends for Juvederm and competitors.
Visit and make periodic calls to customers to gather firsthand information on market and industry trends and conditions, aiding territories in their sales efforts.
Prepare product forecasts, constantly monitor inventory levels, and suggest process improvements.Patient-Centric Strategies
Secure input and cross-functional stakeholder viewpoints to keep updating in a robust and accurate manner the Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings, and challenge and critique Brand Team strategies to ensure patient-centricity.
Leadership & Team Collaboration
As Brand Team Leader, lead the Brand Team around a brand vision and objectives that are shared by all members.
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with the strategy defined by the Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
Continuously encourage Brand Team members' collaboration and foster team spirit. May be responsible for people leadership of other brand team members. Take accountability and responsibility for Brand Team activities and processes (organize/chair/facilitate Brand Team meetings).Develop, lead, and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
TrainingAssist in sales training activities related to product knowledge, product promotion, and business consultation.
Ensure all medical representatives maintain a high level of product knowledge and are proficient in objection handling by providing high-quality, on-message sales materials.
資格Education And Experience
The position requires an individual with product management experience as a marketing professional in the pharmaceutical, medical devices, or healthcare industry.
The successful candidate will possess strong analytical skills, business acumen, and a hands-on approach, requiring personal initiative and responsibility while operating at a high level of performance and efficiency.
This is a high-profile role in a relatively small business unit, so you will wear many hats, unlike similar positions in larger companies.
Essential Skills, Experience, And CompetenciesBachelor's degree in Marketing/Business or a related field; MBA is desirable.
Minimum of 3+ years of successful marketing track record in product management in the medical device/pharmaceutical industry.
Relevant experience with a proven track record of success in the medical device/pharmaceutical industry or consulting industry within multiple team constellations.
Experience in the development of (marketing) strategies and tactical plans.Experience in development and execute operational enhancement in/for the life science industry.
Ability to translate strategies into actionable and realistic marketing actions.
Strong analytical skills (needs, segmentation, situational analyses, creation of competitive strategies, risk assessment, etc.) and proven strategic agility with the ability to succeed in a fast-paced, entrepreneurial environment.
Ability to lead, motivate, and coordinate cross-functional teams.Solid working knowledge of the healthcare environment and evolving landscape.
Solid knowledge of finance principles and processes.
Fluent in English (speaking and writing), native Japanese.
Preferred
Sales track record of success within medical device/pharmaceutical or any other industry.
Experience in consulting industry as business consultant.
Marketing track record of success within FMCG, Media, and/or Digital/IT industry.
その他の情報
アッヴィは、機会均等を重視する雇用主であり、誠実な企業活動、革新の推進、人々の生活への貢献、そして地域社会への貢献に努めています。雇用機会均等に向けて、障がいを持つ方々も積極的に支援しています。
Show more Show less
-
Minato AbbVieThe position will be responsible for leading all aspects of marketing associated with Coolsculpting, developing and executing product marketing strategies, programs, and tactics that will meet or exceed target budget and market share. · ...
-
Head of Marketing
2週間前
Minato ZO Skin Health, Inc. ￥5,000,000 - ￥15,000,000 per yearThis role requires agility and strategic thinking to stay ahead of evolving market dynamics, customer needs, and competitive trends.Develop integrated marketing strategies that drive growth in the Japanese market. · ...
-
Area Sales Manager
1週間前
Minato ZO Skin Health, Inc. ￥9,000,000 - ￥12,000,000 per yearJob Summary: · Identify high-priority key customers and KOLs (Key Opinion Leaders) and establish strong relationships with them. · ...
-
Minato the LEGO Group+Join us and help shape the future of one of the world's most loved brands · B Bring your analytical approach and collaborative spirit to support the business growth in LEGO Japan · Core ResponsibilitiesDrive customer value proposition. · ...
-
Minato The Walt Disney Company ￥400,000 - ￥800,000 per yearThe Assistant Manager , Partner Marketing will report to the Manager , Partner Marketing · ...
-
Minato NovartisThe Head of NPP&LEX is a strategic powerhouse and a key architect of Novartis Japan's future growth. · ...
-
Proactive Sales Manager
19時間前
Minato Hilton Full timeThe Proactive Sales Manager supports the overall strategic management of the hotel by establishing effective working relationships with senior colleagues. · ...
-
Minato The Walt Disney CompanyLead lifecycle automation segmentation and experimentation for Disney+ Japan to drive ongoing engagement reduce churn and support business-critical KPIs including win-back upgrade plan mix and retention. · ...
-
Minato The Walt Disney CompanyThe Growth Marketing Director for Disney's streaming services (Disney+) in Japan is responsible for driving subscriber acquisition, retention and churn reduction. · Key responsibilities include leading Performance Marketing and Lifecycle & Loyalty Marketing teams, developing inn ...
-
Minato Apple Full time+Develop innovative activation campaigns across Apple Pay and Apple Wallet services · +Implement projects from concept through delivery with a cross-functional team · +Collaborate with external agencies and partners to build effective programs+ ...
-
Minato the LEGO GroupThis role will lead the holistic digital merchandising in eCommerce from planning campaigns supervised by eCommerce Retail Marketing Manager to designing Brand pages setting up Product Detail Pages day to day optimizations and test&learn initiatives. · Content Optimization Set up ...
-
Minato The Walt Disney Company ￥2,000,000 - ￥2,800,000 per yearThe Senior Manager, Talent Acquisition is part of TWDC Japan HR leadership team and is responsible for overseeing all recruitment needs for TWDC Japan.Serves as a strategic leader for the Japan HR team. · Develops TA strategies that will attract the breadth of talent internally a ...
-
東京都 港区, AppleWe are seeking a dynamic, experienced Marketing Manager to lead 360 marketing initiatives and drive business growth and customer engagement for the App Store in Japan. · Lead strategic planning, project management, execution,and partnerships-both internal and external-for high-im ...
-
Minato アメリカン・エキスプレス $80,000 - $150,000 per yearWe are seeking a Director of ICS Control Management Japan Legal Entity to lead a diverse team of high-performing professionals focused on ensuring risk and control management is embedded in the day-to-day operations of our business. · The role will involve extensive collaboration ...
-
Minato Xinobi AIThis role will drive GTM readiness for markets in Japan,Korea,and the U.S.This includes planning and executing KR-localized campaigns ensuring regulatoryand cultural fit.The Global Marketing Manager will lead Xinobis global marketing initiativesfor Personal AI products overseeing ...
-
Technical Leader
6日前
Minato GE VernovaThe role of the Technical Leader in Onshore Wind International (ONWI) is to develop fully optimized and well documented technical proposals for the supply of wind turbine units and services. · The Technical Leader is responsible for engaging with, and responding to customers, dev ...
-
Minato Sensient Technologies CorporationAs a Sales Account Manager at Sensient you'll be a key player in a high-performing commercial team reporting directly to the Sales Manager and owning relationships that truly matter. · ...
-
Minato The Walt Disney Company ￥150,000 - ￥250,000 per yearThe Vice President DTC Partnerships APAC is a key member of the APAC DTC leadership team and plays a pivotal role in advancing the region's Direct-to-Consumer business. · Based in Tokyo Seoul or Sydney Melbourne this leader will drive strategies and oversee teams that foster grow ...
-
Minato NovartisLead activities to maximize the value of a particular product, therapeutic area or platform in the Japanese market through Public Policy Engagement (PPE). · ...
-
Minato マネジメントソリューションズ ￥900,000 - ￥1,200,000 per yearPROEVER is an AI-powered project management platform built in Japan and now preparing for global expansion. We are looking for a Tokyo-based, Japanese–English bilingual Marketing Lead to drive the global brand and demand generation for PROEVER. · Own the overall marketing strateg ...
-
Minato The Walt Disney Company ￥5,000,000 - ￥15,000,000 per yearThe Vice President (VP), DTC Partnerships, APAC will report to the SVP, DTC GM, APAC. The individual is a key member of the APAC DTC leadership team. The VP is responsible for advancing DTC APAC business, leading strategies and teams that drive business growth via partnerships wi ...
