Company:
MarshDescription:
SUMMARY
What can you expect?
The Marketing Business Partner Leader for Marsh Japan will act as a strategic advisor to business units, driving marketing initiatives that enhance business growth, strengthen brand relevance, deepen client engagement and drive demand generation. A core responsibility is leading and developing the Marsh Japan Marketing Business Partner (BP) team, fostering a high-performance culture and ensuring alignment with Marsh and Marsh McLennan's strategic objectives.
What is in it for you?
This leader will maintain close collaboration with Marsh McLennan Japan Marketing & Communications Leader to ensure cohesive execution of marketing and communication strategies and initiatives. The role requires a deep understanding of the Japanese market, exceptional leadership capabilities and the ability to inspire and develop a team of marketing professionals to deliver impactful results.
We will count on you to:
Stakeholder engagement & Strategic planning:
- Serve as the key point of contact for designated business segments, industries and services.
- Conduct competitor analysis to inform marketing and communications strategy.
- Develop marketing and communications plans aligned with business strategies to deliver measurable impact.
- Create audience insights-driven strategies with clear, measurable objectives covering thought leadership and demand generation.
- Manage and optimize the marketing and communications budget to ensure effective resource allocation and maximize return on investment.
- Lead the development of integrated marketing campaigns and execution plans across top, mid and bottom funnel stages in collaboration with internal local and regional stakeholders.
- Maintain ongoing stakeholder engagement throughout the campaign lifecycle (pre-, during and post-campaign).
Marketing campaign management:
- Ensure the timely delivery of high-quality campaign and event execution.
- Provide real-time analytics for campaign performance review and optimization.
- Lead management follow-up with business stakeholders after campaigns and events.
Content adaptation, localisation and development:
- Identify content requirements across key audience groups.
- Adapt, localise and/ or develop relevant content and assets (article, video, SEO/SEM, social, press release, posters etc) in collaboration with the Asia Marketing and Communications team, aligned with strategic objectives.
- Regularly assess content effectiveness and optimize accordingly.
- Partner with the Marsh McLennan Asia Media Relations COE on local press releases and media interviews.
- Contribute local key messages and quotes, pitch media alerts, distribute press releases and support translation needs.
What you need to have:
- A degree in marketing, communications, journalism, or business/ commerce with a major in one of these areas is preferred.
- Minimum 15 years' experience in integrated marketing within a B2B environment.
- Solid corporate experience especially from within the technology, consulting or agency sectors. Prior experience working in or with the financial/ insurance sector desirable.
- Expertise in multi-channel marketing, with a focus on digital-first content strategies and digital marketing best practices. Experience in media relations is an advantage.
- Commercially astute and able to work with the business on managing and deriving leads to drive business development.
- Exceptional stakeholder engagement skills, with the ability to effectively manage relationships across all levels of seniority.
- Skilled at translating complex technical information into clear, accessible content for targeted audiences.
- Ability to think laterally and creatively and superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of the organisation.
- Outstanding project management skill, in planning ahead the different milestones to achieve and execute in a timely manner with strong commitment on quality. Strong communications, writing and project management skills.
- Curious and proactive mindset, with a keen interest in industry trends, marketing innovations, and emerging communication strategies.
- Collaborative team player who contributes positively to a dynamic team environment.
- Detail-oriented and comfortable with a fast-paced environment.
- Strong technical and analytical skills. Comfortable in using Microsoft Office Suite (PowerPoint, Word, Excel) and leveraging artificial intelligence tools. Proficiency in working with various marketing and communication platforms, including analytics tools, CRM systems, Zoom and other productivity tools.
- Excellent command of written and spoken English and Japanese.
Why join our team:
- We help you be your best through professional development opportunities, interesting work and supportive leaders.
- We foster a vibrant and inclusive culture where you can work with talented colleagues to create innovative solutions and have an impact for colleagues, clients and communities.
- Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
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