Responsibilities
Team Introduction

Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

Role Overview

As the core leader of Japan Global Business Marketing (GBM), you will oversee the full-scale operation of the Japan marketing team and act as the strategic bridge connecting Global, GAPAC (Asia-Pacific) functions. You will ensure full alignment and seamless execution of marketing strategies while driving Japan's commercial growth through innovation and data-driven insights, building a high-impact brand marketing ecosystem.

Key Responsibilities

1. Strategic Leadership & Cross-Functional Alignment

2. Lead overall operational planning of the Japan GBM team, collaborating closely with Global HQ, GAPAC, and business, sales, and product teams.

3. Align strategic goals, synchronize execution, and resolve cross-regional or cross-functional challenges to ensure seamless end-to-end strategy execution.

4. Commercial Marketing Strategy Execution

5. Develop and implement Japan-specific commercial marketing and sponsorship strategies based on user insights and market trends.

6. Combine creative thinking with data-driven decision-making to launch innovative initiatives, such as digital and scenario-based marketing campaigns, to continuously elevate brand influence and commercial performance.

7. Marketing Campaigns & Budget Management

8. Oversee annual and quarterly marketing planning, including online/offline promotions, industry events, and brand collaborations

9. Design efficient budget allocations, and closely monitor execution performance to strengthen brand visibility, engagement, and partner perception.

10. Commercial Partnership Development

11. Lead the end-to-end incubation, commercialization, and long-term management of commercial partnership & sponsorship programs, expanding partnerships with leading Japanese and multinational brands.

12. Drive resource integration and commercial revenue growth across key industries such as Technology, Consumer Goods, and E-commerce.

13. Marketing Innovation & Competitiveness Enhancement

14. Drive marketing innovation through creativity and data, developing localized, insight-led content strategies tailored to Japanese consumer behaviors, such as brand story and social media engagement, to strengthen brand differentiation.

15. Business Planning & Resource Allocation

16. Lead semi-annual business planning to define priorities and key objectives.

17. Adaptively optimize team resources and GTM execution efficiency in response to Japan's fast-evolving market environment, including policy shifts and dynamics.

18. Organizational Optimization & Collaboration Efficiency

19. Refine organizational structures and workflows, including cross-functional collaboration and project management models, to eliminate execution bottlenecks, enhance operational efficiency, and build an agile, high-performing marketing organization.

Qualifications
Minimum Qualifications

• Bachelor's degree or above from a recognized institution, preferably in Marketing, Business Administration, International Business, or Japanese Studies. Candidates with interdisciplinary backgrounds (e.g., Marketing + Japanese, Management + Data Analytics) are strongly preferred.

• High/fluent written and oral proficiency in Japanese is required to manage partnerships, lead cross-functional teams, and engage effectively with external stakeholders. High business-level written and oral proficiency in English is required to collaborate with the global hub and regional teams across GAPAC and other markets.

• At least 5 + years of professional experience in marketing, business development, or strategic management, with direct involvement in brand promotion, commercialization, or growth initiatives. At least 5 years of leadership experience managing cross-functional teams of 10 or more members, with proven success driving business outcomes.

• Demonstrated ability to balance creativity and analytical thinking, delivering innovative, data-informed marketing strategies with measurable results.

• Deep understanding of the Japanese market environment, including consumer behavior, cultural nuances, regulatory context, and the digital ecosystem.

• Proven track record in executing marketing strategies tailored to Japanese consumers.

• Strong collaboration and negotiation skills, with the ability to align global, regional, and stakeholders toward shared business goals.

• Highly accountable, detail-oriented, and capable of managing projects end-to-end with operational excellence.

Preferred Qualifications

• Established industry networks or partnerships with brands, agencies, associations, or media/KOL resources in Japan is highly desirable.

• High written and oral proficiency in Chinese is an advantage, as it enables smoother collaboration with Chinese-speaking regional teams within GAPAC.

• Advanced strategic and organizational leadership capabilities with a track record of leading transformation, driving innovation, and fostering high-performing teams in technology, internet, consumer goods, or retail & e-commerce industries is a plus.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​