At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Job Description:
Digital Acquisition is responsible for acquiring new card members through various marketing channels and content, functioning a key role for our business growth by continually expanding quality customer base. You will join one of its teams which manages a referral channel to target existing card holders to refer their friends. This position is responsible for the planning and operation of the channel, such as developing high-level strategies, implementing marketing campaigns, analyzing the results, and responding to the inquiries from inside/outside the team. The incumbent is required to understand the product value, financials, and customer satisfaction through end to end process, working closely with various cross functional teams.
Roles and responsibilities:
■Acquisition Management
Deliver on the acquisition strategy and communication tactics/campaigns for related product.
Proactively manage and optimize budget allocation towards key success metrics such as the number of new card members acquired and the amount they use.
Ensure compliance with key legal and regulatory requirements.
■Main responsibility: plan and execute acquisition offers and campaigns.
Design new offers and campaigns based on the latest trend or knowledge from the past offers and campaigns.
Prepare various creative material such as landing pages, DMs, emails, etc. working with internal/external teams and vendors.
Collaborate with the internal stakeholders such as the call centers and technology teams to track and monitor the offers and campaigns.
Manage timeline and milestones to execute offers and campaigns as scheduled.
Analyze the result of the offers and campaigns and share the learnings among the team.
Other responsibilities
Join communications with teams in UK/US/India to share the market's latest update or collect knowledge from the other markets.
Respond to the inquiries from various counterparts about the channel or the offers and campaigns provided from the channel.
Qualifications:
Candidate with at least 1-3 years of digital marketing background.
Proficiency in MS Office, notably Excel and PowerPoint.
Good computer skills/familiarity of computer usage.
Good communication skill in both Japanese and English (both written and verbal).
Analytical skills and data driven, but also with the creative thinking.
Ability to identify and act on issues that may impact customer experience.
Excellent team player – build consensus and bring focus in a cross functional environment.
Motivated to proactively learn new business models, methods, processes, etc.
Logical thinking / strategic planning skills.
Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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