AFEELAのD2C顧客体験を創るWeb開発プロジェクトリード | WebFront-EndEngineer for Building AFEELA's D2C Customer Experience
4週間前
(English follows Japanese)
業務内容
ソニー・ホンダモビリティが展開する「AFEELA」では、
D2C(Direct to Consumer)モデルを採用し、お客様と直接つながるデジタルタッチポイントを自社で開発・運用しています。
本ポジションでは、以下のような AFEELAのD2C顧客体験を支える主要Webサービス群の開発プロジェクトをリードいただきます。
・ブランドサイト:AFEELAの魅力を世界中のお客様に伝える
・ECサイト:予約~購入~納車を一気通貫で実現するオンライン販売チャネル
・Customer Support:購入後のお客様を支えるサポート体験の設計・改善
・FAQ / User Guide:顧客が自ら解決できるセルフサポートの提供
・3D Car Configurator:お客様が好みに応じて車両をカスタマイズできる体験の実装
・オーナーポータルサイト:保有期における各種タッチポイントを通じた価値提供
事業部門・開発チーム・デザインチームなど多様なステークホルダーと連携しながら、要件整理・進行管理・品質向上を主導し、AFEELAらしい購買・所有体験の創出に貢献いただくポジションです。
※コーディング業務自体は行わないものの、技術的素養を前提としたリード職です。
技術的ディスカッションや判断が求められるため、エンジニアリングを理解しながらビジネスと開発を橋渡しできる人材を想定しています。
【主な業務内容】
・事業側(マーケティング・販売企画など)の要求を理解し、要件定義〜仕様整理を推進
・フロントエンド/バックエンド/デザイン/QAなど複数チームの開発進行・タスク管理
・ビジネスチームと連携したUAT(ユーザー受入テスト)およびリリースプロセス全体の統括
・課題・リスクの可視化、ステークホルダーとの合意形成、開発品質向上施策の立案
・内製開発体制をリードし、AFEELA Webサービス群の開発・改善を推進
募集背景
私たちはディーラー網を持たないからこそ、D2C(Direct to Consumer)モデルの構築 を重要戦略としています。その中核となるWebサービス領域を強化するため、開発プロジェクト全体をリードし、タスク・課題・リスクを管理しながらビジネス側とランデブーし、プロダクトデリバリを推進出来るプロジェクトリーダーをを求めています。
自動車業界では前例の少ない 新たなバリューチェーン・サプライチェーンの構築 に挑みたい方を歓迎します
開発環境
フロントエンド
・React SPA
バックエンド/インフラ
・AWS
・Salesforce
PLが使うツール群:
・Confluence, Jira, Slack, Figmaなど
所属組織
部:50人程度
課:20人程度
Webアプリ開発の一番大きなプロジェクトの規模感としては、ビジネス/開発/デザイン/テスト含めて25名程度になります(含外部委託)。開発は内製チームで行っております。
必要となるスキル
必須
・ソフトウェアまたはWebサービスの開発経験があり、エンジニアリングチームと技術的な議論ができること
(※現職でなく過去の経験でも可/使用していた開発言語・技術領域は不問)
・アジャイルプロセス(Scrum / Kanbanなど)でのソフトウェア/Webサービス開発におけるリード経験(進行管理・要件整理・品質管理など)
・開発プロセス管理(課題管理、スプリント運営など)の実務経験
・大規模システム開発経験
・日本語ビジネスレベル(JLPT N1以上)
尚可
・モダンなWebサービス開発/運用経験(React, TypeScript, AWSなど)
・D2C/CRM関連プラットフォーム(Salesforceなど)との連携・開発経験
・ECサイトやBtoC向けサービス開発の経験
・CI/CDやモダンフロントエンド開発に関する理解・設計経験
・英語でのコミュニケーション経験
語学
・日本語ビジネスレベル以上(JLPT N1以上)
・実務レベルで使える英会話能力があれば歓迎
人物像
・顧客体験やプロダクト価値に強い関心を持ち、サービス全体の成長にコミットできる方
・変化の多い環境でも主体的に課題を見つけ、チームを巻き込みながら推進できる方
・技術・ビジネスの両面から物事を考え、最適解を導ける方
・新しいモビリティブランドの立ち上げに情熱を持てる方
このポジションの魅力
・AFEELAブランドの立ち上げフェーズにおける中核的なWeb開発プロジェクトをリードできる
・顧客接点(ブランド/EC/ポータル)を通じたAFEELAらしい体験価値の創出に直接関われる
・技術だけでなく事業・企画との距離が近く、意思決定プロセスに深く関与できる
・ソニーとHondaの強みを融合した、新しいモビリティ×デジタル領域での挑戦
Job Description
Sony Honda Mobility's "AFEELA" adopts a Direct-to-Consumer (D2C) model, developing and operating its own digital touchpoints to connect directly with customers.
In This Position, You Will Lead Development Projects For Key Web Services That Support The D2C Customer Experience Of AFEELA, Including
- Brand Site: Communicating the appeal of AFEELA to customers around the world
- E-Commerce Site: Providing a seamless online sales channel from reservation to purchase and delivery
- Customer Support: Designing and improving support experiences for customers after purchase
- FAQ / User Guide: Offering self-service support that enables customers to resolve issues independently
- 3D Car Configurator: Implementing an experience that allows customers to customize vehicles to their preferences
- Owner Portal Site: Delivering value through various touchpoints during the ownership phase
You will collaborate with diverse stakeholders such as business units, development teams, and design teams to lead requirement definition, project management, and quality improvement—contributing to the creation of a uniquely AFEELA purchasing and ownership experience.
Note: While this role does not involve coding tasks, it requires technical literacy. You are expected to bridge business and development through technical discussions and decision-making.
Main Responsibilities
- Understand business requirements (e.g., marketing, sales planning) and drive requirement definition and specification development
- Manage development progress and tasks across multiple teams (frontend, backend, design, QA)
- Oversee the entire UAT (User Acceptance Testing) and release process in collaboration with business teams
- Visualize issues and risks, facilitate stakeholder alignment, and plan initiatives to improve development quality
- Lead the in-house development structure and drive the development and enhancement of AFEELA's web services
Background of Recruitment
Since we do not have a dealer network, building a Direct-to-Consumer (D2C) model is a key strategic priority for us. To strengthen the core area of our web services, we are seeking a project leader who can lead the entire development project, manage tasks, issues, and risks, collaborate closely with the business side, and drive product delivery forward.
We welcome individuals who are eager to take on the challenge of building a new value chain and supply chain—an approach that is still rare in the automotive industry.
Development environment
Frontend
- React Single Page Application (SPA)
Backend / Infrastructure
- AWS
- Salesforce
Tools Used By The Project Leader
- Confluence
- Jira
- Slack
- Figma
Department
The department consists of approximately 50 members, with around 20 in the team.
Our largest web application development project involves about 25 people, including business, development, design, and testing roles (including external contractors).
Development is carried out by our in-house team.
Requirements Required Skills
- Experience in software or web service development, with the ability to engage in technical discussions with engineering teams(Past experience is acceptable; Experience with specific programming languages or technical domains is not required.)
- Leadership experience in software/web service development using agile processes (e.g., Scrum, Kanban), including progress management, requirements definition, and quality control
- Hands-on experience in managing development processes, such as issue tracking and sprint operations
- Experience in large-scale system development
- Business-level Japanese proficiency (JLPT N1 or higher)
Preferred skills
- Experience in developing and operating modern web services (e.g., React, TypeScript, AWS)
- Experience in integrating and developing with D2C/CRM-related platforms (e.g., Salesforce)
- Experience in developing e-commerce sites or B2C services
- Understanding of CI/CD and experience in designing modern frontend development workflows
- Experience communicating in English
Language Skills
- Business-level Japanese proficiency (JLPT N1 or higher)
- English conversation skills at a practical working level are welcome
ideal candidate profile
- Strong interest in customer experience and product value, with a commitment to the overall growth of the service
- Ability to proactively identify issues and drive initiatives by engaging the team, even in a fast-changing environment
- Capability to think from both technical and business perspectives and derive optimal solutions
- Passion for launching a new mobility brand
Attractions of This Position
- Opportunity to lead a core web development project during the launch phase of the AFEELA brand
- Direct involvement in creating unique AFEELA experiences through customer touchpoints such as brand sites, e-commerce, and portals
- Close collaboration not only with technical teams but also with business and planning teams, allowing deep involvement in decision-making processes
- A chance to take on challenges in the new mobility × digital domain, leveraging the combined strengths of Sony and Hond
職種 / 募集ポジション
AFEELAのD2C顧客体験を創るWeb開発プロジェクトリード | WebFront-EndEngineer for Building AFEELA's D2C Customer Experience
雇用形態
正社員
契約期間
契約期間の定め無し(試用期間あり:3か月) Full-time, permanent position (Probation period: First 3 months)
給与
応相談
経験や能力を考慮の上、当社規定により決定 / Based On Skills, Experience, And Abilities
勤務地
- 東京都港区赤坂 9-7-1 他 東京ミッドタウン 地図で確認
その他国内外拠点での勤務可能性あり Possibility of working in other bases
勤務時間
フレックスタイム制または裁量労働制 / Flex time リモートワーク可 / Available for remote working
休日
土日、祝日 完全週休二日制 / Two days off per week, National holidays 年次有給休暇・慶弔休暇他 / Paid Leaves, congratulatory and bereavement leave etc.
福利厚生
選択型確定拠出年金制度、社内コミュニケーション費用支援、出張時の休暇接続取得 他 / Optional defined contribution pension plan, Time off during business travel
加入保険
健康保険、厚生年金、雇用保険、労災保険 / Health Insurance, National Welfare Pension, Employment Insurance, Worker's Compensation
受動喫煙対策
屋内禁煙 / No smoking on site
会社情報
会社名
ソニー・ホンダモビリティ株式会社
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