Description
:Business Overview
The Marketplace business is the development of Rakuten Ichiba, Rakuten's founding business.
Since Rakuten's establishment in 1997, Rakuten Ichiba has continued to grow, embodying Rakuten's mission of "empowering people and society through innovation," and has delivered the joy of shopping to users across Japan by creating a system that allows those who are good at business to easily open a store, transcending the limits of the marketplace. We have been delivering the joy of shopping to users all over Japan.
Today, Rakuten Ichiba is one of the largest e-commerce sites in Japan, with more than 57,000 merchants (as of 6, 2023), more than 1 billion user accounts, and many users.
Rakuten Ichiba Service Page
Department Overview
The Ichiba Advertising Department is responsible for the planning, sales promotion, operation, and management of advertising services used by merchants that open stores on Rakuten Ichiba and brands that sell products on Rakuten Ichiba.
Our mission is to provide effective and easy-to-use advertising products as marketing tools to improve sales on Rakuten Ichiba.
One of the strengths of Rakuten Ichiba's advertising is its unique delivery platform and measurement system, which enables us to measure everything from ad display, clicks, and conversions, and to optimize ad delivery using this data. This makes advertising not just a cost, but an investment with the potential for growth, and allows you to create a sales plan based on the effectiveness of your ads.
Our section works with the sales organization to support advertisement planning in line with advertisers' KPI expectations, designing ad product portfolios and their operations.
We aim to maximize the value of ad products and Rakuten data, as well as ad operations, and contribute to solving advertisers' marketing issues.
We also serve as a point of contact with advertisers, and thus play a role in contributing to product improvement by bringing the needs of external parties in-house.
Position:
Why We Hire
With the growth of the e-commerce and the increasing need for retail marketing, there are significant opportunities for further expansion as an advertising business. We are currently focusing on collaboration with external advertising platforms (Google, Meta, etc.) that utilize Rakuten data, and are looking for members who can expand with us.
Position Details
Main Responsibilities:
Planning strategies to expand Ad-sales in cooperation with the sales organization
Planning and operation of advertisements to meet advertisers' KPI
Management of subcontractors
Coordination of external needs within the department and formulation of proposals for improvement of advertising specifications
Management and sharing of specification updates for each platform
Supported platforms:
Meta
Yahoo etc.
*Deliver advertisements with various Rakuten Ichiba data
Work Environment
Section: 30 members
*Age range is late 20s to early 30s.
New grads and those with no experience in the advertising industry are also active.
Mandatory Qualifications:
Be able to communicate in Japanese
Ability to solve problems with speed
Flexibility to respond to changes in KPI and external environment
Ability to understand the needs of advertisers
Desired Qualifications:
Excel/SQL skills
Analytical skills
Experience in advertisement management
Experience in EC sales
Others Information:
Additional information on Location
Rakuten Crimson House
Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
#business #marketing #PR #consultingsales #commerce
Languages:
English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)-
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