PURPOSE OF THE POSITION: Delivering a Smoke Free Future
Philip Morris is leading the transformation of our industry with Reduced Risk Products.
We're totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning, and agile.
The Manager Consumer Insights & Analytics supports the Head of Insights & Analytics as business partner in their area and conducts all necessary projects from start to finish with deep and timely learnings and recommendations. Furthermore, the Manager Consumer Insights & Analytics shows thought leadership, impact and leadership in discussions with stakeholders.
Accountabilities
ACCOUNTABILITY 1
Carries out all planned ad-hoc consumer research in the defined area informed and inspire the developments.
ACCOUNTABILITY 2
Brings In New And Deep Methodologies That Are Relevant To The Marketing Stakeholders Such As Channel Understanding Or Ethnography, Semiotics Practices And Embeds Them Into The Learning Plan In a Connected Way. Manage And Develop Research Agencies And Other Agencies Coordinating The Production Of CI & Research Materials And The Implementation Of Study Methodologies. This Includes
- Write high quality ad-hoc research briefs, questionnaires and guidelines that clearly meet business objectives,
- Ensure quality execution of Consumer Research studies as per individually set objectives,
- Evolve & upgrade research tools to generate actionable data that is a catalyst for insight and innovation,
- Review and value-add of reports, conclusions and recommendations generated by local or selected suppliers and facilitate deployment of information throughout organization.
ACCOUNTABILITY 3
Harnesses trackers and relevant data products to monitor key metrics and distil learnings to impact decision making.
ACCOUNTABILITY 4
Lead, guide and develop the team to enable members to grow their skills, optimize their performance and contribute value add to the business Development of team skills and flexibility Coaching and mentoring for thinking rigor, greater insightfulness and smart planning Oversee the management of research projects & Research agency partners.
ACCOUNTABILITY 5
Ensure all research and CI projects, activities, analysis, and reports are fully compliant to PMI 40 and PMI 40-G1.
ACCOUNTABILITY 6
Lead and develop direct reports and ensure a positive culture exists within the team.
Requirements
- 8+ years of experience in consumer-related fields such as marketing, marketing research in a research agency or an advertising agency.
- People management experience.
- Mastery of research methodology in both quantitative and qualitative areas.
- Strong logical thinking and problem-solving skills are required.
- Agility and collaboration skills are critical under the transformation of the working environment.
JOIN A GLOBAL MARKET LEADER
PMI is the world's leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products ("RRPs"). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see and
PMJ is an Equal Opportunity Employer.
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