Marketing Research Consultant

1ヶ月前

Tokyo RAPSYS TECHNOLOGIES PTE LTD

Department: Data Solutions Department, Marketing Solutions Business

Location: Tokyo, Japan

Role Overview
As a Marketing Research Consultant, you will deliver advanced marketing research solutions by integrating big data with Insight's attitudinal data. You will work with leading manufacturers, media companies, advertising agencies, and consulting firms to solve marketing challenges through data-driven analysis and strategic insights.

Key Responsibilities
1. Client Engagement & Proposal Development

  • Strengthen relationships with existing client departments and propose research/data solutions.
  • Conduct outreach to new divisions and introduce Insight's capabilities.

  • Develop proposals such as:

  • Online advertising effectiveness measurement

  • Data integration between client systems and Insight
  • Audience profiling of owned media

2. Project Management

  • Lead projects end-to-end, from order confirmation to delivery, billing, and post-delivery review.
  • Work closely with directors and researchers to manage project scope and quality.
  • Coordinate estimates, scheduling, documentation, and client communication.
  • Oversee outsourcing costs, internal approvals, and billing tasks.

3. Operational Improvement & Value Creation

  • Enhance operational efficiency and streamline routine tasks.
  • Drive team collaboration and initiatives that elevate Insight's service value.
  • Contribute ideas and solutions based on client needs and market trends.

Work Environment

  • Career growth opportunities into roles like Marketing Researcher or Data Analyst.
  • Approximately 70% of the team are mid-career hires, many from non-research backgrounds.

Requirements – Must-Have

  • 5+ years of B2B sales experience, preferably in intangible services.
  • Strong communication skills (clear, logical speaking and writing).
  • Proven project management experience in any domain.
  • Basic proficiency in Word, Excel, and PowerPoint.

Ideal Candidate Traits

  • Strong ownership and accountability.
  • Results-driven with a disciplined approach to achieving targets.
  • Ability to hypothesize, analyze, and execute PDCA cycles.
  • Familiarity with fundamental marketing concepts (3C, 4P, STP).

Nice-to-Have Qualifications

  • Leadership, mentoring, or team management experience.
  • Experience in marketing research or supporting research projects.
  • Experience in data analysis or data-related projects.
  • Business-level Japanese proficiency.

English Requirement

  • TOEIC 800+ or equivalent English proficiency (e.g., an English-medium degree).
  • Proof required by offer stage.
  • If not available, a TOEIC IP test may be conducted during selection.

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