●Company: Shiseido Co., Ltd.
●Location:Shiodome Office
●Department: Consumer Market & Intelligence Department
●Type of Job: Staff
●Report to : Group Manager
●Contract Type: Permanent
組織 / ミッション
日本市場における市場・顧客視点の戦略的な分析・活用を推進し、
統合的なインプリケーションとビジネスプランニングとの連動により、経営指標のPDCAの質を高め、意思決定のスピード向上を実現する。
①マーケティング部門の戦略立案・各種プランニングに活用される生活者起点の調査・分析をリード、サポートする。
②マーケティング意思決定及びプランニングのための最適な社内調査体系・プロセスを構築するとともに、マーケターの活用力を向上させる
仕事内容
・上記①に基づき、日本市場のマーケティング部門の依頼に応じて、適切な調査設計・外部パートナーを提案するとともに、調査結果からの示唆導出をサポートする。
・上記②に基づき、上市前後の一連のマーケティング活動に必要な生活者調査手法の開発、運営、知見導出を行う。
(手法の例)
-生活者理解のための調査(U&Aなど)
-上市前アセスメント
-上市後のレビュー(プロダクト・コミュニケーション)
-ブランドヘルスチェックなど
・日本市場における経営層から提示の個別課題に対する市場・生活者、自社ビジネス視点での機会分析と対応示唆提言
必要な能力/経験/資質
・マーケティング課題・調査目的に応じた生活者調査(アドホック)の設計および分析(結果の読み込みと示唆導出)の経験が豊富な方
・クライアント部門のニーズを把握して整理したり、パートナーのパフォーマンスを引き出すためのコミュニケーション力に自信のある方
・生活者調査のみでなく、市場データ・ソーシャルリスニングなどを合わせた統合的な分析と提言できる方
歓迎要件
・一部アジア展開ブランドを扱うため、中国市場に精通していること
・(今後のキャリアの領域拡張を踏まえて)ビジネスレベルの英語力
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