Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

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Job Description

What a Manager – Insights & Analytics Advisor does at Visa:

This Manager role will be based in Tokyo, Japan and will report to the Marketing Services Lead for Japan with dotted line reporting to the Head of Insights for AP (in Singapore). The successful applicant will operate primarily within the Voice of the Consumer Insights practice area with a focus on expanding the insights based advisory practice as a VAS for Visa's clients in Japan while also providing insights advisory for internal Visa stakeholders.

The role is responsible for leading and delivering the research and insights projects and associated revenue, in partnership with our Visa Client Marketing and Visa Consulting & Advisory (VCA) teams. The Manager, Insights & Analytics will also package and sell our insights and marketing measurement analytics capabilities to clients. The role will also support insights-based, customer-centric conversations internally to support strategic business decisions.

• Provides subject matter expertise for our Client Marketing and Visa Consulting project opportunities and proposals, beginning with translating business questions into research objectives and assessing if existing assets can be leveraged
• Devises the best research methodologies for projects
• Manages & maintains preferred research vendor list & identifies for each project the best vendor at best price
• Oversees quality of proposals & outputs of research and insights projects to ensure client satisfaction and repeat client engagements
• Project manages the research and insights work on behalf of the client marketing and VCA teams
• Prospects, scopes, executes, & deliver insights for our clients and merchant partners, delivering incremental marketing services revenue
• Develops Voice of the Consumer (VoC) content and other thought leadership insights for engagements with clients and merchants
• Partners with Client Marketing for the revenue pipeline management, operating expenses and revenue associated with client marketing campaigns/projects.
• Works in close alignment with our regional Insights & Analytics team to ensure best practices & all available resources are leveraged

Why this is important to Visa:

The Manager will educate & support clients on the research journey, including translate & showcase actionable research learnings, lead Insights consulting engagements to drive meaningful & measurable improvement to clients' performance. The role will deliver incremental VAS revenue & margin to Visa and support the improvement of the Client Net Promotor Score (NPS).

Projects you will be a part of:

• Develop and sell VoC Insights and thought leadership as a VAS for clients in partnership with Client Marketing and Consulting & Analytics teams, including developing sales materials, sharing sessions, training, developing new capabilities, etc.
• Advise Visa internal stakeholders (Sales, Product, Merchant/Acquiring, Digital Partnerships, Corp Strategy) by generating and reporting insights that support strategic direction and decision making for Visa in Japan
• Build working relationships with key stakeholders in Japan, with the AP Regional Hub & the Global Insights & Analytics team.
• Management of research budget and forecasting Insights VAS revenue based on pipeline of client engagements

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

What you will need:

• The incumbent should be an expert in consumer market research methodologies, both quantitative and qualitative, including experience in analyzing and reporting insights with great story-telling capabilities. They should be able to develop, communicate and sell VoC Insights capabilities, reports, and thought leadership as a VAS to clients:
• Relevant graduate degree from top-tier institution in Marketing, Market Research, Economics or related field required, preferably with studies in psychology, sociology, anthropology
• 8 years of experience in a global or multi-national business strongly preferred, including time in consumer research agencies and VoC insights roles, preferably agency experience servicing clients
• Experience in analyzing, synthesizing and reporting actionable insights from qualitative & quantitative research, with great story-telling capabilities and verbal & written communication skills
• Very strong commercial acumen as well as sales instinct
• Experience working in cross functional teams and in managing multiple complex projects simultaneously
• Excellent client-facing communication and presentation skills, ideally from a sales or consulting background
• Must be organized, proactive, curious and solution oriented looking for ways to contribute added value
• Active team player & contributor with strong interpersonal and relationship building skills
• Proficient in SPSS (or equivalent data mining tool) and MS applications including Excel and Power Point
• Proficiency in English

What will also help:

• Post graduate or MBA degree
• Marketing sciences or analytics experience with SEM, cluster analysis, conjoint/discreet choice, regression analysis, etc.
• Develop, package, and communicate marketing best practices based on marketing performance and brand health
• Broad understanding/experience in payment cards & financial services is a plus
• Proven ability to work in dynamic matrixed organizational environment and operate effectively under ambiguity
• Able to engage, influence and build credibility with management and key stakeholders

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.