Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

Ad Sales Department is a division dedicated to providing Rakuten Group's "Marketing Solutions" to advertisers.

Specifically, it is a sales organization that addresses advertisers' challenges by combining:
Rakuten data based on approximately 100 million Rakuten member IDs.
Rakuten media spanning about 70 services.
AI incorporating the latest technology.

Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data. We have also started providing targeting and measurement services utilizing "offline purchase data." This enables us to offer integrated "solutions" that combine online and offline aspects.

Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of "user communications" including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements. This allows for a "multi-faceted approach" to reach appropriate users.

Regarding point 3, in terms of AI, we have recently developed technology to predict "future purchasers" and have commenced offering advertisements based on this. This enables us to improve the effectiveness for advertisers who prioritize performance.

Ad Sales Department will continue to provide "unique" solutions in the digital advertising industry that can only be realized within the Rakuten Group.

Position:

Why We Hire

Rakuten Group has positioned "AD Business" as its fourth pillar, following Commerce, Fintech, and Mobile. Ad Sales Department is currently recruiting new members amidst rapidly expanding sales.

Position Details

Job Summary
Public relations activities that externally communicate the advertising products and user services for clients within the advertising-related business, primarily through mass media.

Job Details
- Planning, development, and execution of PR strategies
- Planning, development, and progress management of press conferences and press events
- Creation and distribution of press releases and newsletters
- Building a wide range of media relations, from key national broadcasters to local media across the country
- Responding to media inquiries and interview requests, and communicating with relevant executives
- Monitoring, clipping, and negotiating for published media
- Disseminating information through owned media
*The specific tasks you will be involved in will be determined considering your aptitude, preferences, etc.

Stakeholders
Primary Contacts: Product Managers for advertising businesses, Marketing Managers for various services.
Collaborating Departments: Corporate Communications Department, various business-related PR departments.
Reporting To: Business Heads and other senior management.

English Language Usage
English communication is required when collaborating with teams that include English speakers.

Work Environment

Organizational Structure
- The entire Ad Sales Department consists of 56 members, primarily comprising a Sales Section, a Planning Section, and an Operations Section. (As of July 2025)
- This position will be assigned to a department with 4 members. Additionally, you will constantly collaborate with dozens of PR personnel from various Rakuten Group businesses. (As of July 2025)

Example Career Path
- Years 3-5: Leader (Leadership of a team of approximately 3 members)
- Others: There is a flexible assignment environment, including concurrent roles as PR personnel for other businesses within the group or rotations, depending on your career plan.

- This position will be assigned to a department with 4 members. (As of July 2025)
- All members are mid-career hires.
- Mid-career hires come from industries such as e-commerce-related public relations and advertising agencies.

Mandatory Qualifications:

- Over 3 years of professional experience.
- At least 1 year of practical experience in public relations (PR) at a business company, or consulting practical experience at a PR agency.
- Experience in planning, writing, editing, and distributing press releases, newsletters, etc., in Japanese.
- Experience in planning and managing press conferences and press events, and media relations.
- Ability to communicate smoothly in Japanese.
- Ability to gather information and report in English.

Desired Qualifications:

Ideal Candidate Profile
- Communication skills
- Schedule execution ability
- Ability to get things done

Desired Experience/Skills
- Experience in public relations activities or information dissemination activities

Preferred Qualifications
- Experience in planning and executing PR strategies
- Experience in negotiation and direction with PR agencies (or work experience at a PR agency)
- Production of PR tools such as factbooks
- Experience with financial results/IR
- Experience in crisis management PR
- Experience in owned media operation
- Experience in advertising placement and direction
- Experience in creating executive presentation materials (PowerPoint, Keynote)
- Interest in internet, mobile business, and social media
- Organizational management (budget management, human resource development, setting operational policies)

Others Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

#corporate #CorporateCommunications #commerce

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