Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

Ad Sales Department is a division dedicated to providing Rakuten Group's "Marketing Solutions" to advertisers.

Specifically, it is a sales organization that addresses advertisers' challenges by combining:

Rakuten data based on approximately 100 million Rakuten member IDs.
Rakuten media spanning about 70 services.
AI incorporating the latest technology.
Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data. We have also started providing targeting and measurement services utilizing "offline purchase data." This enables us to offer integrated "solutions" that combine online and offline aspects.

Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of "user communications" including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements. This allows for a "multi-faceted approach" to reach appropriate users.

Regarding point 3, in terms of AI, we have recently developed technology to predict "future purchasers" and have commenced offering advertisements based on this. This enables us to improve the effectiveness for advertisers who prioritize performance.

Ad Sales Department will continue to provide "unique" solutions in the digital advertising industry that can only be realized within the Rakuten Group.

Position:

Why We Hire

Rakuten Group has positioned "AD Business" as its fourth pillar, following Commerce, Fintech, and Mobile. Ad Sales Department is currently recruiting new members amidst rapidly expanding sales.

Position Details

Job Responsibilities
- Sales activities to advertisers
- Sales activities to advertising agencies
- Sales activities to Rakuten-related companies
- Operations related to ad delivery

Job Satisfaction / Rewards
- We achieve solutions for advertisers' challenges by leveraging Rakuten data, media, and AI.
- Rakuten data includes not only online data but also comprehensive offline data originating from payment services.
- Furthermore, approximately 70 media outlets offer a diverse range of products, including "performance-based advertising, tie-up campaigns, sampling, affiliate advertising, pure advertising, and direct mail."
- Moreover, we utilize AI to improve performance and develop new products.

Examples of Target Clients
Client Industries: Education, Human Resources, Real Estate, Gaming/Entertainment, Automotive, Leisure/Tourism, Beauty/Esthetics, Food/Beverage/Cosmetics, Retail, etc.
Agency Examples: Major (including small to medium-sized) advertising agencies, media representatives, etc.

Stakeholders
Key Stakeholders: Planning & Operations Department of the advertising business, Ad Operations Department, Media Management Department, Data Science Department, etc.
Collaborating Departments: Various Rakuten Group businesses (e.g., Rakuten Payment, Inc., etc.)

Work Process
- A series of sales activities: from appointment setting to proposal, order receipt, and billing (including proposal creation).
- Direction of post-order operational tasks: from ad creative review to ad insertion, delivery, and reporting.

Scope of Responsibility
As a marketing partner, you will aim to maximize sales by solving client challenges.
For the first three months after joining, you will receive support to become an independent Rakuten ad sales professional under the guidance of a department manager and mentor.
Through acquiring foundational knowledge of Rakuten Group advertising and mastering various tool usage, you will be responsible for sales activities to clients and advertising agencies.
In the future, we expect you to consider management roles such as team leader and grow into a professional who can drive Rakuten's advertising business.

English Usage
Proposals to foreign-affiliated clients and advertising agencies may be required.

Work Environment

Team Structure
- This position belongs to a department consisting of approximately 30 sales professionals.
- Over 50% of the employees are mid-career hires, and many who are new to the advertising industry are actively contributing.
- Please confirm the latest situation of the department (group) you will be assigned to with our employees during the interview.
*As of July 2025

Example Career Path
- Year 3: Team Leader (Leadership of a team of 2 to 4 members)
- Year 5: Group Manager (Management of around 10 members across multiple teams)
- Others: There is a flexible assignment environment depending on your career plan, such as transfers to departments closer to products or services, or transfers by applying for open positions in other Rakuten businesses.

Existing employees
- Backgrounds of Mid-career Hires:
Advertising agencies, advertising media, gaming media, education industry, professional sports industry, financial industry, manufacturing industry, etc.
Employees from a wide range of industries, not just advertising-related ones, have joined and are actively contributing.

Mandatory Qualifications:

- At least 2 years of corporate sales experience (advertising sales experience not required).

Desired Qualifications:

Desired Candidate Profile
- Communication skills
- Problem-solving ability
- Logical thinking ability
- Commitment

Preferred Qualifications
- Sales experience in the SP (Sales Promotion) domain
- Work experience in specific industries (Education industry/Housing and Real Estate industry/Automotive industry/Leisure and Tourism industry/Broadcasting and Telecommunications industry/Esthetics industry/Mail-order consumer goods/Consumer goods/Cosmetics/Beverages and Food/Home Appliances/Automotive/Tobacco/Housing and Real Estate/Education/Human Resources, etc.)
- Over 3 years of work experience related to digital advertising
- Work experience in advertising and marketing sections, regardless of the internet
- Team management experience

Other Information: 

Additional information on Location 

Futako Tamagawa Rise Office 

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification 

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

#business #consultingsales #commerce #RakutenMarketingPlatform 

Languages: