Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

The MIHA Division is a specialized organization within Rakuten Group that promotes next-generation marketing by combining "influencer marketing with on- and offline marketing strategies."

In a rapidly changing digital age, we leverage Rakuten's approximately 100 million member data and e-commerce/media resources to develop integrated marketing that optimally connects clients with consumers.

Our strength lies in our ability to provide end-to-end support across a wide range of industries, including fashion, cosmetics, entertainment, food, and regional revitalization, from SNS initiatives to events and mass advertising.

Individuals have a high degree of autonomy, with abundant opportunities to plan and promote large-scale projects from their 20s. It's an environment where promotion to manager is possible based on merit, allowing you to experience real growth by moving the market through your challenges.

*Upon joining the Rakuten Group, employees will be seconded to MIHA Inc.

- Sales for Korean Cosmetics
We support Korean cosmetic brands in their expansion into Japan, developing comprehensive promotions that combine SNS, influencers, and mass advertising. We directly collaborate with local brands to drive global marketing that creates trends. Leveraging Rakuten's advertising and data infrastructure, we spread Asian beauty trends across Japan.

- Sales for Rakuten Group Services

We support promotions utilizing SNS, influencers, and digital advertising across more than 100 businesses within Rakuten Group.
We plan and execute integrated promotions that maximize Rakuten's vast data assets and group assets.
You can challenge yourself with marketing that has an unparalleled scale and impact, directly contributing to the improvement of the entire group's brand value and business expansion.

- West Japan Sales
Based in Osaka, we support the SNS marketing efforts of companies and Rakuten Ichiba merchants in the West Japan area (Osaka, Chugoku, Shikoku, Kyushu). We promote the growth of regionally-sourced brands using platforms like YouTube and Instagram. Our mission is to disseminate the appeal of local businesses nationwide.

Position:

Why We Hire

- Sales for Korean Cosmetics
With the rapid expansion of the Korean cosmetics market, we are strengthening our sales structure to support brands in their Japan expansion. We are currently recruiting team members to jointly support brand growth, building a system capable of proposing a wide range of strategies, from influencer campaigns to real-world events. We welcome individuals who are sensitive to trends and eager to leverage their initiative and planning skills.

- Sales for Rakuten Group Services

To accelerate the growth of the entire Rakuten Group, we are strengthening our cross-group marketing strategy.
Especially amidst the explosive expansion of demand for SNS and video advertising, we are seeking next-generation strategic planning and execution capabilities that integrate digital and influencers.
This position is an additional recruitment for a core member who will lead the group's overall advertising strategy, and in collaboration with each business, promote the improvement of the entire Rakuten Ecosystem's brand value and business expansion.
We welcome individuals who possess analytical and proposal skills, and who wish to pursue self-growth in a dynamic environment.

- West Japan Sales
With the expansion of the West Japan area, we have established a new community-focused sales team. We are recruiting team members to enhance the communication power of local businesses through SNS and support their sales growth. This is an ideal position for those interested in regional economies and supporting small and medium-sized enterprises, and who wish to contribute to corporate growth through their sales capabilities.

Attractions of the Role

- Sales for Korean Cosmetics
This environment allows you to create trends at the forefront of the Korean cosmetics industry. There are frequent opportunities to interact with overseas companies and travel to Korea, providing valuable global experience. Even younger employees are given significant autonomy, with early promotion possible based on results. This is an ideal challenging field for those who love beauty and SNS.

- Sales for Rakuten Group Services

The greatest appeal is the unparalleled scale and influence of being responsible for the marketing strategy of the entire Rakuten Group, which is one of Japan's top-class giant platforms.
You will cross diverse businesses within the group and practice data-driven marketing utilizing vast data and cutting-edge technology.
You will be broadly involved from strategy planning to ad operations, SNS strategy, and performance measurement, allowing you to directly feel the growth of the entire Rakuten Ecosystem.
It is an overwhelming growth environment where even young employees are given project promotion authority, and results directly lead to career advancement and promotion.
You can gain both the discretion to move the market and the challenge of maximizing your own value.

- West Japan Sales
This position allows you to solve business challenges for regional companies by directly engaging with their management. The significant autonomy to propose and execute your own ideas is a major draw. You can contribute to regional revitalization through SNS and influencers, and even younger employees have the chance to be appointed as leaders based on their achievements.

Position Details

- Sales for Korean Cosmetics
Responsible for proposing integrated marketing strategies combining SNS, influencers, and mass advertising to support Korean cosmetic brands in their expansion into Japan. Maximize brand value through coordination with local brand representatives, creator casting, and performance analysis. You will be active across sales, planning, and production.

- Sales for Rakuten Group Services

We propose marketing strategies incorporating SNS and influencer measures to each business within the Rakuten Group.

In addition to SNS and influencer measures, we plan and execute data-driven integrated marketing strategies that maximize Rakuten's vast customer data and the assets of each business.

You will be consistently responsible for everything from in-depth hearings on business challenges, KPI design, optimal channel selection, measure implementation, performance analysis, and proposing the next strategy.

This is a highly strategic and impactful role that leads the business growth of the entire Rakuten Group from the forefront.

- West Japan Sales
Propose SNS and influencer strategies to companies and Rakuten Ichiba stores in the West Japan area. Plan sales promotions utilizing YouTube and Instagram, manage campaigns, and conduct performance analysis. You will support client growth by collaborating with the Rakuten Ichiba division and production teams.

Examples of Proposal Recipients
Client Industry Examples: Cosmetics / Entertainment / Leisure & Tourism / Food & Beverages / Retail, etc.
Agency Examples: Major (including small and medium-sized) advertising agencies ~ Media reps, etc.

Stakeholders
Main Stakeholders: Internally, Rakuten Group related companies; externally, influencer companies, talent agencies, etc.

Workflow
Appointment scheduling ~ Proposal ~ Order reception ~ Tie-up progression ~ Reporting ~ Continuous proposal

Situations Requiring English Usage
May be required when proposing to overseas clients.

Work Environment

Organization structure

We are a small, elite team primarily consisting of members in their early 20s to early 30s.

Mid-career backgrounds include

Members with diverse backgrounds are active here, including those from advertising agencies, telecommunications companies, the human resources industry, and web media sales. They leverage the proposal and negotiation skills cultivated in their previous roles to challenge themselves in new marketing areas centered on SNS and influencers. It's an environment where even those new to the industry are valued for their flexible thinking and proactive approach.

Career Path Examples of Successful Mid-Career Hires

Many employees who joined mid-career achieved results as sales representatives proposing SNS strategies and were promoted to team leader or manager within 2 to 3 years of joining. They lead new client acquisition and large-scale campaigns, contributing to both business growth and team development. It's an environment where management responsibilities are entrusted early based on performance.

Mandatory Qualifications:

- At least 3 years of experience in corporate sales or sales within the advertising/media industry.
- We welcome candidates who have managed their own individual budgets and targets, and have a proven track record of strategizing and achieving results.
- Individuals with a strong challenging spirit who want to create new value in the rapidly changing SNS and influencer domains.
- We are looking for individuals who can leverage their proposal and execution skills to lead teams and businesses while experiencing personal growth.

Desired Qualifications:

- Job Category / Industry: Sales experience in digital advertising, SNS marketing, PR, or the media industry.
- Skills / Experience:
- Experience in planning sales or operations for digital advertising.
Prac xtical experience in operating performance-based advertising (listing, SNS, video ads, etc.).
- Experience in planning, proposing, and managing influencer advertising.
- Management or leadership experience with a small team (around 3-5 people).
- Candidate Profile: Individuals who can construct marketing strategies from both data and creative perspectives, and are committed to generating results.

Others Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

*Girls Award's office (Gaienmae) can also be used on a voluntary basis.

Additional information on Secondment

Joined Rakuten Group Inc. and then transferred to MIHA Inc.

*All work rules and evaluations are the same as those of Rakuten Group Inc.

Additional information on English Qualification

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

#business #consultingsales #PR #marketing #adandmedia  #RakutenIchiba

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