Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

Ad Sales Department is a division dedicated to providing Rakuten Group's "Marketing Solutions" to advertisers.

Specifically, it is a sales organization that addresses advertisers' challenges by combining:
Rakuten data based on approximately 100 million Rakuten member IDs.
Rakuten media spanning about 70 services.
AI incorporating the latest technology.

Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data. We have also started providing targeting and measurement services utilizing "offline purchase data." This enables us to offer integrated "solutions" that combine online and offline aspects.

Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of "user communications" including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements. This allows for a "multi-faceted approach" to reach appropriate users.

Regarding point 3, in terms of AI, we have recently developed technology to predict "future purchasers" and have commenced offering advertisements based on this. This enables us to improve the effectiveness for advertisers who prioritize performance.

Ad Sales Department will continue to provide "unique" solutions in the digital advertising industry that can only be realized within the Rakuten Group.

As Operation Section, we manage tasks related to advertising placement. Specifically, we have three key roles
1.Review and Estimation Direction: Directing various reviews and estimations linked to the sales process, as well as handling registration tasks.
2.Campaign Management and Creative Direction: Managing the progress of tie-up campaigns and directing creative production.
3.Event Sponsorship Sales Support: Concluding contracts related to sponsorship sales for Rakuten-hosted events, overseeing production progress, and providing event operation follow-up.

Position:

Why We Hire

Rakuten Group has positioned "AD Business" as its fourth pillar, following Commerce, Fintech, and Mobile. Ad Sales Department is currently recruiting new members amidst rapidly expanding sales.

Position Details

Job Summary
- Sales assistance / creative direction / campaign management / event sponsorship-related operations for advertising solution sales.
- Execution, improvement, and management of the above tasks / people management.

Job Details
Sales Assistance:
Various screening registrations, quotation acquisition, order registration, ad manuscript screening progress, and client check-back.

Creative Direction:
Understanding ad placement requirements, creating schedules and structural proposals, ordering and directing production companies, setting up internal systems, ad manuscript screening and production progress.

Campaign Management:
Understanding ad placement requirements, designing and proposing campaign schemes, prize screening registration, creating campaign overviews, ordering and directing vendors.

Event Sponsorship-Related Operations:
Preparation of sponsorship sales materials, production progress of sponsorship menus, legal review of contracts, order registration, follow-up for booth exhibitions.

Execution, Improvement, and Management:
Practical task handling, planning and executing improvement measures, quality and KPI management.

Stakeholders
- Key Stakeholders: Sales Department, Ad Operations and Screening Department
- Collaborating Parties: Production companies, shipping agencies
- Reporting Line: Advertisers or agencies

Work Environment

Organizational Structure
- The entire Ad Sales Department consists of 56 members, primarily comprising a Sales Section, a Planning Section, and an Operations Section. (As of July 2025)
- This specific position's section has 16 members. (As of July 2025)

Example Career Path
- Years 1-3: Manager (Management of around 10 members across multiple teams)
- Years 4-6: Senior Manager (Management of around 30 members across multiple groups)
- Others: There is a flexible assignment environment depending on your career plan, such as transfers by applying for open positions in other Rakuten businesses.

- This specific position's section has 16 members. (As of July 2025)
- The ratio of mid-career hires to new graduates is 9:1.
- While the advertising industry is the main background for mid-career hires, we have also welcomed individuals from a wide range of industries within the IT and web sectors.

Mandatory Qualifications:

- Over 5 years of professional experience.
- Experience working in the IT, Web, or Advertising industry/field (online or offline).
- Experience in managing small to medium-sized organizations.
- Experience in business improvement/planning and promoting improvements.
- Ability to systematically organize information and a logical thinking mindset.

Desired Qualifications:

Desired Candidate Profile
- Problem-solving ability
- Logical thinking
- Communication skills

Desired Experience/Skills
- Operations management
- Business Process Re-engineering (BPR)
- Project management
- Ad operations

Other
- Individuals in sales roles within the advertising industry/domain (online or offline) who are considering a career change to middle or back-office positions.
- Those with experience and knowledge in ad technology.

Other Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

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