Director ABM and Field Marketing, APAC

7日前

Tokyo Scandit

Imagine the What. Build the How.

Scandit gives people superpowers. Whether enabling delivery drivers to make quicker deliveries, matching a patient with their medication or allowing retailers to make store operations more efficient, our technology automates workflows and provides actionable insights to help businesses in a variety of industries. Join us, as we continue to expand, grow and innovate, and help take Scandit to the next level.

Marketing at Scandit

There is something truly magical about Scandit technology. Our marketing team is responsible for translating this magic into tangible benefits for customers in different industries all over the world. We don't just support the business. We drive success. How do we do it? With advanced marketing tools, heaps of creativity and a great team to work alongside. If you want to build something special, elevate your career and see your work come to life, then this is the team for you.

Your Opportunity

As the APAC ABM and Field Marketing Director, you will drive demand generation for Scandit portfolio in APAC. Working within the Global Marketing team, and managing 1 field marketing specialist, you will be responsible for the strategic planning and execution of an integrated marketing plan for the APAC region.

You will partner with the sales and BDRs, and work closely with content, campaigns, digital, industry solutions, product and customer advocacy teams to deliver on pipeline targets for the region. The role reports to the Global Field Marketing, ABM and Events Senior Director.

Your objective is to build and execute on the ambitious regional marketing plan, aligned with the company strategy and pipeline growth targets - creating awareness and excitement about our technology, driving its adoption and expansion among new and existing customers.

  • You understand ABM and you are able to build a strategy for effective customer acquisition campaigns and programs across different verticals and buying personas.
  • You have experience in applying a diverse mix of tactics – outbound campaigns, C-level programs, digital, events, PR, direct mail, etc - to deliver the right communication to the right customers at the right time.
  • You are good at planning and forecasting the outcome of quarterly and annual marketing activities that will deliver the pipeline, aligning with BDR and Sales organizations on the goals and tactics.
  • You have a good judgment and know how to derive the most ROI from the available budget, and you can guide your team on how to create solid business justification for program investments.
  • You love data and know how to use it to make decisions and judge the effectiveness of regional marketing programs.
  • You are a team player – knowing when and how to leverage the power of supporting functions and your peers in the marketing and sales organizations to ensure that we work as one team.
  • You are the ambassador of Scandit high-performance culture that values learning, innovation and commitment to quality.
  • You are passionate and results-driven, you enjoy the challenge of a fast-growing SaaS environment and the sense of satisfaction knowing that you played an important role in company's success.

    • Who we look for

  • 8+ years of B2B field marketing experience, preferably in a SaaS or other IT business.
  • Bachelor or Master level degree in marketing, communications, or business administration.
  • Extensive knowledge and experience with traditional and digital marketing execution tactics. Proven success in building impactful integrated ABM programs driving awareness and demand.
  • Exceptional verbal and written communication skills; native Japanese, fluent English.
  • Strong analytical skills, ability to use data to make decisions.
  • Objectives-driven, with commitment to deliver against pipeline targets.
  • Field marketing management experience across multiple countries in APAC, team management experience.
  • Experience working with 3rd party vendors, managing budget and contracts.
  • Planning and project management.

    • The good stuff

    Here are just some of the reasons why people choose to build their career at Scandit:

  • Smart, people-first culture
  • Innovation hackathons
  • Global team outings
  • Festive/end of year all company celebrations
  • Your birthday off
  • Learning and development opportunities
  • Mentoring programs
  • An attractive individual equity plan in a high growth company
  • Top notch tech pack to enable you to do your most productive work
  • Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots Tokyo, London, Tampere, Warsaw, Boston and Singapore
  • As well as specific benefits related to the location you are joining

    • You could be the difference

    At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all.

    All qualified applications will receive consideration for employment without regard to race, colour, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed.

    Imagine the What. Build the How.

    #LI-MC1

    #LI-Hybrid

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