PARTNER MARKETING MANAGER – Japan

3週間前

Shinagawa Microsoft Full time

Overview

In Consumer Sales Organization (CSO) our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth.

As a member of our team, you'll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it's an exciting time to be here in CSO.

As the PARTNER MARKETING MANAGER – Japan (DEVICE & CREATIVITY CSA) , you will be responsible for the partner marketing plans and activities with Japan retail partners for Windows, M365 and Surface products. Sitting within the Consumer Channels and Partner Marketing team in Japan, you will execute on product and channel marketing priorities within the partners, in order to drive revenue and profitable growth with those partners. This opportunity will allow you to develop negotiation, business acumen and marketing skills and also develop strategic long term, full funnel marketing plans with partners.

In this role, you will build full-funnel partner marketing plans, creative campaigns and relevant experiences, which will deliver ROI and meet sales targets. You'll be a subject matter expert for Devices and Creativity solution areas which includes our Windows, Surface and M365 products and services. You will understand the unique propositions and consumers within each of our retail partners. You'll partner with channel sales teams to influence the design of unique Microsoft experiences with Japan partners, activating omnichannel strategies, building partner capability and delivering joint value with our partners. Success is measured by campaign effectiveness/ROI, partner satisfaction, conversion, sell-through and brand love.

You will own the planning of marketing investment strategy and marketing mix with the partners. You will develop deep relationships with our partner's marketing leaders and will be responsible for driving partner neogotiations and maximizing impact across partner marketing vehicles, programs and platforms. You will have have end-to-end responsibility for marketing campaign planning & execution, including the marketing calendar, negotiating in-store experiences/platforms and enabling digital marketing & transformation on You will also work closely with Partner Readiness & Influence Leads to drive conversion online and in-store through training, evangelism and assisted sales motions.

By joining the Consumer Channel & Partner Marketing team, you'll be part of a cross-functional team that's focused on driving full-funnel marketing for an exciting ecosystem that continues to grow. As the owner of partner engagement, you'll have the opportunity to share feedback around the partner trends, capture learnings and establish campaign best practices, leveraging the global infrastructure for support and shared platforms.

This role is flexible in that you can work up to 40% from home based on proximity to a Microsoft office.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Qualifications

Required/Minimum Qualifications (RQs/MQs)

  • Bachelor's degree in Business, Marketing, Communications, Public Relations or related field AND 4+ years' digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.
  • Strong presentation skills
  • Marketing thought leadership demonstrated
  • 3-5+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales.
  • Proven success at marketing strategy and execution planning – particularly Retail Marketing with Consumer Technology products.
  • Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines.
  • Strong financial planning and analysis
  • Strong negotiation skills
  • Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
  • Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
  • Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights.
  • New product launch experience.
  • Experience managing ambiguity and rapid change – demonstrate agility and risk-taking.
  • Strong Japanese and English (written and spoken)

    • Responsibilities

    Partner Planning & Management

  • Work with channel sales to develop a partner planning framework strategy, that drives long-term planning and joint marketing initiatives with the partners.
  • Develop short, medium and long-term full-funnel partner marketing plans that drive omnichannel sales motions and maximize sell-through & ROI.
  • Act as a trusted advisor and thought leader to the retailer/Sales team/channel marketing team, building credibility and impact and influence to help land key seasonal and product priorities.
  • Leverage POCA to assess partner capabilities to identify opportunities and sell in global programs and platforms.
  • Establish a partner marketing calendar, pulling through product campaigns and optimizing seasonal beats/product launches.
  • Establish Partner Marketing effectiveness and investment reporting
  • Build Partner Marketing skills and capabilities
  • Negotiate strong Give/Gets with partners

    • Campaign Execution

  • Leverage global campaigns and creative to land partner-specific campaigns. Work with Channel Marketing team in partnership.
  • Negotiate with partners for in kind marketing to amplify campaigns and maximize investments. Ensure all investment has Give/Gets negotiation
  • Activate eCommerce sales motions through digital marketing excellence, mobile-first executions and social commerce.
  • Build brand advocates among retail sellers through training, evangelism and community engagement platforms engagement
  • Build and execute plans with partners that influence conversion in-store and online through seamless and connected experiences.
  • Build and execute plans with partners to optimize in-store presence by supporting and negotiating shop-in-shop programs/experiences.
  • Deliver compelling demo experiences through our Retail Demo Experience platforms.

    • Execution Excellence

  • Drive Execution Excellence Online with partners, with acute focus on Search and Discoverability.
  • Create strong partner relationships as measured through our Microsoft feedback forums and surveys.
  • Set campaign performance metrics and secure partner reporting to validate proof of execution and assess campaign performance.
  • Analyze and report usage of market development funds, aligning spends to global guidance and initiatives.
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones.
  • Analyze performance results against execution activities to identify causals, opportunities and action plans.
  • Drive brand consistency and deep understanding of the retail, competitive and marketing landscape.
  • Strong financial and compliance management skills
    • Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect

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