The Sales Go-To-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it.
Given this team's unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers.
As the Principal Video Strategy Lead for Japan, you will drive the development and adoption of video advertising solutions within our Large Customer Sales teams.
This role combines strategic leadership in video advertising with hands-on execution, requiring deep expertise in both video and linear TV buying, planning, and sales.
The candidate will work with product, account, and partner teams to create innovative advertising experiences, develop scalable solutions, and drive meaningful engagement with audiences through Amazon's comprehensive ad offerings, including sponsored content, premium video, and custom ads.
This position demands strong negotiation skills, C-Suite communication abilities, and a thorough understanding of the video landscape while leveraging Amazon's insights and flexible pricing models to deliver measurable outcomes for brands and agencies.
Key job responsibilitiesThe Principal Video Strategy Lead will work to:
1) Develop and scale video GTM strategies;
2) Implement tailored industry strategies; and
3) Partner with Sales and Marketing to develop narratives that differentiate Amazon Ads unique offerings tied to customer objectives and business outcomes.
About the team
Our team is responsible for setting goals and developing GTM (Go-To-Market) strategies for advertising solutions, while also gathering feedback from Japanese advertisers to inform product development.
・Product Sales(JP/EN)・Project&Program Management(JP/EN)
ADSJP_Team_PS
ADSJP_Job_PM
Basic Qualifications:
- 7+ years of experience in influencing global product development teams from a nonHQ subsidiary
- 7+ years of experience in developing strategies that influence leadership decisions at the organizational level
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of experience in leading complex problemsolving initiatives while effectively engaging and managing multiple stakeholders across various organizational levels.
- Knowledge of digital media (e.g. premium digital video, programmatic media, performance advertising)
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience in working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- Business level of written and verbal communication skills in English and verbal business communication skills in Japanese.
- Bachelor's degree
Preferred Qualifications:
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations
- Experience in solving problems with technology in various industries.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
If the country/region you're applying in isn't listed, please contact your Recruiting Partner.-
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