企業やサービス、プロダクトをはじめとするあらゆる「ブランド」のコアアイデンティティを軸に、一貫したブランド体験をデザインする仕事です。
Brand Strategistは主にブランド戦略の設計、クライアントを巻き込んだワークショップの設計/実施、ブランドコンセプト立案、コピーライティングをメインに担当します。
<主な業務>
・クライアントのビジネス成果に繋がるブランド戦略の設計
・インタビュー設計、実施
・ワークショップ設計、ファシリテーション
・クライアントインタビューやワークショップをまとめ、その結果を踏まえた言語化、コンセプト立案
・コアアイデンティティやナラティブの言語化、ブランドスローガンやステートメントのコピーライティング など
必須スキル・経験
・ブランディングやアートディレクションのプロジェクト経験
・インタビューやワークショップ設計の経験、ファシリテーション経験
・ディレクション経験、プランニング経験
・デザイナー、エンジニア、コピーライターなどの多様な職種のメンバーと円滑にコミュニケーションを取り、プロジェクトを推進した経験
歓迎要件・スキル
・インナーブランディング経験、VMVの開発、ウェブサイトへの反映経験
・外部パートナー(撮影、ライター、編プロ、イラストレーターなど)との協働経験
・Webサイト、パンフレットやポスターなどにブランドを落とし込んだ経験
応募資格
・日本国内在住の方
・N1もしくは相当レベルの日本語コミュニケーションスキルをお持ちの方
勤務形態
リモートワーク
フレックスタイム制 ※コアタイム無し
エイクエントLINEからのエントリーも可能です。求人ID:206724と必要事項をチャットでお知らせください。
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