Description

Rakuten Group has almost 100 million customers in Japan and 1 billion globally, offering more than 70 services including e-commerce, payment services, financial services, telecommunications, media, sports, etc.

Job Summary

We are seeking a Brand Strategy Manager to promote a communication strategy with customers to improve Rakuten's brand value. You will lead the entire process from brand strategy planning to communication concept design to content production.

Key Responsibilities

• Develop a comprehensive brand strategy to deepen engagement with customers
• Lead cross-functional teams to plan and execute branding campaigns
• Design and produce high-impact content for various touchpoints
• Analyze customer behavior and feedback to inform strategic decisions

Requirements

• 5+ years of experience in brand marketing or a related field
• Proven track record of developing and executing successful branding strategies
• Strong leadership and project management skills
• Excellent communication and analytical skills
• Fluency in English and Japanese

Benefits

• Competitive salary: ¥6,000,000 - ¥8,000,000 per year
• Ongoing training and development opportunities
• A dynamic and collaborative work environment
• The chance to make a meaningful impact on people's daily lives

About Rakuten

Rakuten is a leading internet services company that operates e-commerce, payment services, financial services, telecommunications, media, and sports businesses. With over 1 billion customers worldwide, we offer a unique opportunity to join a global team and contribute to our vision of creating a new business model that establishes the