At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
As a
Senior Merchant
you will support the development and oversee the execution of the category strategy for YETI Japan across all channels. You will work closely cross-functionally to manage the commercial and go-to-market, whilst delivering core business objectives.
Responsibilities
- Take ownership of core YETI categories including product assortment management, forecasting and product lifecycle management.
- Lead seasonal strategy development and execution, identify growth opportunities and manage high-impact vendor relationships.
- Own category financial performance including revenue, profitability and inventory management to deliver against business objectives.
- Define and execute category strategies tailored to each channel, ensuring consistency and alignment with Brand standards.
- Partner with Planning & Operations to ensure accurate forecasting, inventory health and timely product availability.
- Conduct post-launch reviews to assess performance and inform future strategies.
- Influence global product development by sharing Japan specific consumer insights and market trends.
- Understand and analyse market context and trends, consumer insights and competitive landscapes to identify opportunities.
- Collaborate closely with Marketing across category marketing strategy development, implementation and execution.
- Monitor and analyse brand performance metrics, including product sales, pricing, profitability, market share, ranks and campaign effectiveness.
- Provide actionable insights and recommendations to optimise brand and category strategies to contribute to continued growth for the brand and achieve business objectives.
- Develop long term product and marketing strategies leveraging consumer and market insights.
- Drive sales and margin growth through effective category management practices to enhance customer experience and achieve commercial objectives.
- Develop and implement strategies for categories and channels including product mix, positioning, product life-cycle and key selling strategies (in collaboration with Sales, Marketing and E-commerce).
- Drive alignment and transparency with the Sales, Marketing, Product/Merchandising teams, with a focus to improve customer experience and drive sales across all customer segments and channels.
- Leverage data and insights to understand customer trends, driving continuous improvement and sustainable brand growth.
- Build deep industry knowledge and develop marketing campaign strategies to meet sales and KPIs.
- Support and deliver product training across the team to ensure proper understanding, recommendation and usage of the products to drive sales.
Qualifications And Attributes
- Previous experience with Product/Portfolio/Category management including forecasting and lifecycle management within retail or FMCG environment
- At least 8+ years of experience in buying, marketing or commercial roles, specifically within Retail or FMCG
- Advanced level experience in Excel, BI and/or Tableau.
- Strong knowledge of category management, including leveraging customer data and insights
- Proven ability to work across different categories and functions, with strong negotiation skills and experience in matrix structures
- Ability to analyze data, identify trends and draw meaningful conclusions
- Self-motivated and driven to be able to deliver outcomes and manage time efficiently and effectively
- Native in Japanese and business level English is preferred
Benefits & Perks
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at
All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us
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