Trade Marketing Lead

2ヶ月前

Tokyo Opella ￥900,000 - ￥1,200,000 per year
Key Responsibilities

Lead Brand Planning Commercialization:

Drive the brand planning process to translate high-level brand strategies into actionable customer execution plans, ensuring seamless integration across trade channels for maximum impact and sales uplift.

Develop and

Deliver Perfect Store Playbooks:

Create and implement comprehensive "perfect store" guidelines and playbooks, focusing on optimal in-store merchandising, product placement, promotions, and visual standards to enhance shopper engagement and drive purchase decisions.


Team Leadership and Development:

Manage and mentor a team of trade marketing analysts, guiding them in delivering diagnostics, customer-level insights, and actionable recommendations to optimize trade performance and address market opportunities.


Drive Category Development:

Lead category management initiatives, collaborating with sales, marketing, and key customers to grow market share, identify growth levers, and develop tailored category strategies that position SSP Opella as a preferred partner in consumer healthcare.


Trade Strategy Execution:

Develop and execute trade marketing plans, including promotional calendars, channel-specific activations, and budget allocation to meet business objectives and ROI targets.


Customer Collaboration:

Build strong relationships with key retail partners and distributors, conducting joint business planning and negotiating trade terms to support mutual growth.


Performance Analysis and Insights:

Utilize data analytics tools to monitor trade performance, track KPIs (e.g., sales volume, market share, ROI), and provide recommendations for continuous improvement.


Cross-Functional Partnership:

Work closely with brand marketing, sales, finance, and supply chain teams to align trade activities with overall business goals and ensure efficient execution.


Market Monitoring:

Stay abreast of industry trends, competitor activities, and regulatory changes in the Japanese consumer healthcare sector to inform proactive strategies.


Budget Management:
Oversee trade marketing budgets, ensuring efficient allocation and compliance with financial guidelines.
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