20%
Seasonal and annual Channel Marketing Strategy Development for Lifestyle
- Set up omni-channel full year/ seasonal / monthly activity calendar
- Engage in sell-in and other regular business calls with key accounts to understand the needs and opportunities, in partnership with Sales
Pre-&In-Season Lifestyle Marketing
- Create and deliver channel specific marketing assets, including in-store POPs, graphics, GWPs, digital banners in alignment with the rest of Japan Marketing team, working with external production agencies
- Plan and execute lifestyle promotion campaigns focusing on, but not limited to trade marketing. Collaboration with PR will be a large component of the role.
Champion the Consumer
- Immerse in the lives of Lifestyle Tastemakers and Elevated Achievers in Japan.
- Report on the trends, competitor analysis and marketplace opportunities
Operations
- Budget planning and management
- Marketing order management
- In-store collateral management
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Tokyo Deckers Brands Full timeDevelop seasonal and annual channel marketing strategies for lifestyle products, engage in business calls with key accounts, create marketing assets, and execute promotion campaigns. · ...
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Tokyo HOKADevelop seasonal and annual Channel Marketing Strategy for Lifestyle, engage in sell-in calls with key accounts, create marketing assets, and plan promotion campaigns. · ...
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