About Four Seasons

Four Seasons is powered by our people.

We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return.

Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.

We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves.

Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime.

It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Occupying the top floors of a landmark 39-floor tower, Four Seasons Hotel Tokyo at Otemachi seamlessly blends modern high-style design with classical Japanese elements.

From tasteful event venues to dynamic dining and drinking spaces, the Hotel offers a unique experience that is distinctively Four Seasons.

The Hotel boasts a prime location above Otemachi Station in Tokyo's prominent financial district, right next to the Imperial Palace.

The SPA is a tranquil sky-high sanctuary, complete with water features: vitality pools, mist chairs, and traditional Japanese ofuro baths.

Dining options range from est, a Michelin-starred contemporary French restaurant, to PIGNETO, which serves authentic Italian cuisine with an al fresco terrace.

VIRTÙ, listed on Asia's 50 Best Bars, is an immersive concept bar that harmoniously blends the drinking cultures of two iconic capitals, Paris and Tokyo.

THE LOUNGE is the perfect spot for anything from an impromptu business meeting to a glamorous afternoon tea, all enhanced by stunning views of the Imperial Palace Gardens and the breathtaking Tokyo skyline.

About The Role

Four Seasons Hotel Tokyo at Otemachi

Director of Public Relations drives awareness of the Hotel through all public relations channels, including but not limited to print, online and broadcast media; social media; digital marketing, advertising; and special events and promotions.

What You Will Do

People Functions

Leads in media relations by actively managing professional relationships with local and international media/social media influencers/bloggers that will benefit the hotel and company as a whole.

Includes hosting media visits, pitching targeted story ideas, organizing press trips, and photo and video shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries, and supporting social PR
Able to manage relationships with public relations agencies, assist with marketing briefs and keep agencies and corporate partners informed of relevant news and updates to maximize opportunities for exposure
Actively participates in community events of local associations and organizations building a strong rapport city-wide
Leads weekly internal PR meetings for Food & Beverage, Catering, Spa, and Rooms and will be actively involved in assisting in maintaining communication and promotional calendars for each department
Identify coaching moments and ensure that those moments become opportunities of learning and development for the department
Establish a rapport with the PR & Communications team and other divisions within the hotel
Have a global working perspective and excellent communication skills – written and verbal
Great understanding of Self-Esteem and Self-Actualization of Team and ensure proper support and help is provided whenever needed.
Have the ability to supervise the day-to-day duties of the PR & Communications team and assist as necessary
Hold monthly department meetings with the department to ensure communication and address any issues that are affecting the team

Participate in and develop staff training programs and development plans in order to minimize staff turnover and maintain high morale.

Particular emphasis should be given to those individuals qualifying for future advancement
Supervise, train and motivate department staff to thoroughly understand all of their duties and responsibilities.
Weekly PR & Communication meeting with the Senior Director of Marketing
Prepare reviews and development plans and take appropriate personnel-related action (i.e. hire, commend, discipline, evaluate, etc.) with team as required
Conduct self in a professional manner at all times.
Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
Comply with and enforce Four Seasons' Category One and Category Two Work Rules and Standards of Conduct as set forth in EmPact
Plan, organize, lead and control different projects and activities within the PR & Communications team.
Assist in other areas of the department as needed

Product Functions

Drive the execution of the annual PR plan as an integral part of the Hotel marketing plan to increase awareness and positive perception of the Hotel, its spa, culinary programs, services, and personnel

Understands Hotel's marketplace; well-informed of market trends, including evaluating the competition's marketing communications activity and implements change as dictated by market requirements.

Monitors own media coverage and competitor coverage, social media of comp set as well as online reviews for deeper market insight
Manage and proofread all Japanese and International written marketing materials, brochures and collateral
Direct the development of hotel promotions, advertising, e-direct mail pieces, newsletters and collateral (lobby reader board screens, promotional offer cards and signage) are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation
Assist in appearance and maintain storage of all Hotel print and electronic materials such as letterhead, use of logo, brochures, in-room collateral, etc
Assist in maintenance of the Hotel and R&B email databases
Assists the storage of all Brand guidelines, communication toolkits, and agency PR strategic plans
Assist with media events, journalist and influencer stays, and press trips such as by assembling press kits, sending photos, creating itineraries, making reservations

Assist in Hotel's digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms including, but not limited to, the deployment of the e-newsletter and e-direct mailers.

Design and implement innovative programs and campaigns that increase awareness of the Hotel, its offerings and dynamic team
Actively co-manage all Four Seasons proprietary websites, ensuring alignment with the Hotel's positioning and business objectives and creative storytelling
Assist in the Hotel and R&B social media channels, curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
Ensures Hotel & R&B participation in corporate global social media campaigns
Continuously strive for improvement of processes and efficiency.
Perform any additional duties as assigned by the Senior Director of Marketing and Regional Vice President

Profit Functions

In conjugation with the Senior Director of Marketing, develop an annual marketing and branding budget, monitor and control spend to achieve business growth objectives and maximize cost efficiencies
Work in accordance with hotel's financial forecast and budget, to maximise opportunities and support gaps in business.
Works closely with the Hotel teams to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
Assist in digital marketing included but not limited to PPC, SEO/SEM, and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
Track ROI and present monthly results of digital marketing and social media efforts on a monthly, quarterly, and annual basis
Ability to process invoices and purchase orders, and assists in maintaining operational expenses for monthly expense management
Assist in maintaining Hotel's image library and video banks, and ensures all signed usage rights as needed

What You Bring

Education:
Bachelor's degree or equivalent experience

Experience:
Minimum five years' experience in related industries, preferably within luxury hospitality


Travel:
Occasional

Technical Skills And Knowledge

Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contracts
Strong strategic mind-set and business acumen
Solid experience in digital marketing
The ability to create integrated marketing campaigns, newsworthy events, develop story ideas and follow through with pitch leads
Photography skills and an eye for aesthetic
Attention to detail and organization
Media relations experience
Demonstrated knowledge of mobile, emerging and social media applications
Knowledge of production methods in graphic arts and collateral
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
Ability to manage third-party agencies, partners, and vendors
Require a flexible schedule in order to accomplish all major responsibilities and tasks

What We Offer

Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resort
50%F&B outlet discount for other Four Seasons Hotel in Japan.
Complimentary Employee Meals
Social insurance
Define contribution benefit
Yearly health checks up

Schedule & Hours

40 working hours per week.
10 days off every month except February (9 days)
Successful candidates must possess legal work authorization for Japan and be fluent in English business communication.

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