Organic Social Media Lead

3日前

Tokyo Bokksu Full time

[ Your Future Company ]

Bokksu is a venture-backed, trailblazing digital-first brand that delivers Japanese snacks to happy snackers in 100+ countries online and in nearly 5,000 US retail locations. We're proud to partner directly with pop culture brands and centuries-old family snack makers in Japan to introduce their delectable treats to the world.

Our success has been spotlighted on Today Show, WSJ, NY Times, Wirecutter, and the Strategist. Join us in spreading the joy of Japanese snacks globally with 6 different brands

[ Your Mission ]

Oversee all Organic Social Media

As the Organic Social Media Lead at Bokksu, you are charged with the pivotal task of growing our brand's presence on platforms like Instagram and TikTok into vibrant, interactive hubs that not only attract but also deeply engage our global community. Your mission is to creatively leverage the latest social media trends, applying them innovatively to showcase our unique products and to tell the Bokksu story in ways that captivate and resonate with our audience. You will lead a talented team of content creators, guiding them in the production of authentic, compelling content that celebrates Japanese culture through our snacks. Your strategies and leadership will directly contribute to building a strong, engaged social media community, driving brand loyalty, and fostering an environment with quick turnaround on trend-driven content.

This role requires working at least 3 days a week from our Tokyo office in the Shinjuku neighborhood.

[ Your Responsibilities ]

  • Trend Analysis: Keep a pulse on current social media trends and creatively adapt them to fit Bokksu's products and brand voice.
  • Team Leadership: Direct a team of content producers, copywriters, and video editors, ensuring the delivery of high-quality content with quick turnaround times.
  • Content Strategy: Develop and execute a content strategy that maximizes engagement and grows our follower base on platforms including Instagram, TikTok, and others.
  • Collaborative Projects: Work closely with marketing, brand management, and product teams to ensure a cohesive and consistent messaging across all campaigns.
  • Performance Metrics: Monitor, analyze, and report on social media performance, using data to drive decisions and improve content strategies.
  • Creative Direction: Guide the aesthetic and thematic elements of social content, maintaining alignment with Bokksu's brand guidelines.

[ Your Qualifications ]

  • Experience: Proven track record of leading social media strategies with a focus on organic content. Experience in managing teams is essential.
  • Platform Expertise: Deep understanding of social media platforms, particularly Instagram and TikTok, and their respective best practices, trends, and audience engagement techniques.
  • Content Production: Ability to oversee and direct content production, including visual, text, and video content.
  • Agility: Capacity to respond rapidly to trends and market changes, implementing quick content turnarounds.
  • Food Industry Insight: Experience with food, snacks, and treats is highly desirable, offering a relevant perspective on consumer engagement in these sectors.
  • Attention to Detail: Exceptional attention to detail with a methodical approach to design and production.
  • Collaboration: Excellent interpersonal and communication skills, with the ability to work effectively within cross-functional teams.
  • Adaptability: Agile and responsive to evolving creative briefs and business objectives.
  • Cultural Fit: Passion for Japanese culture and snacks
  • Location: The candidate must be already based in Japan.

[ Your Benefits ]

  • Medical Benefits
  • Paid Time Off
  • Commuter benefits
  • Happy hours, dinners, and other outings
  • Monthly Bokksu subscription and unlimited in-office Japanese snacks

Bokksu provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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