Fragrance Training Manager

4週間前

Chiyoda, Tokyo Guerlain

Guerlain (Japan)
is looking for
Fragrance Training Manager
who will be

responsible for developing and implementing training programs that enhance the knowledge, skills, and sales performance of Guerlain Beauty Ambassadors and Fragrance experts. This role plays a crucial part in ensuring that staff effectively represent and sell fragrance brands, ultimately driving sales growth and brand loyalty.

This position will be reporting to Education & Development Director (Division Head), and located in Tokyo.

Job Responsibilities
MAIN RESPONSIBILITIES
Curriculum Development

  • Develop and implement effective training programs to enhance Beauty Ambassadors' (BAs') and Expert's productivity across client interactions, retailing methods, counter activities, and product knowledge, in accordance with Guerlain Academy guidelines and materials.
  • Establish an annual training calendar synchronized with the marketing calendar and HQ guidelines, incorporating relevant marketing messages. Coordinate training availabilities with central/regional teams.
  • Facilitate the Guerlain Academy module and updated brand workshops for MBC retailers.
  • Support the maintenance of digital tools, including "Be Guerlain."

Training Delivery

  • Conduct interactive training sessions for BA's, Experts and Sales, utilizing various training methodologies (in-person workshops, online webinars, on-the-job coaching).
  • Train expert-level BAs and conduct "Master Classes".
  • Design and develop engaging and informative training materials (presentations, manuals, online modules, interactive exercises) covering topics such as fragrance families, fragrance notes, application techniques, sales strategies, customer service, and brand storytelling.

Performance Evaluation

  • Assist in assessments for the Expert program and other educational initiatives.
  • Regularly assess training needs and tailor programs to address specific skill gaps and knowledge deficiencies. Stay up-to-date on industry trends, product launches, and competitor activities.
  • Conduct strategic counter visits to provide on-the-job training for improved sales techniques and guide counter managers (CMs) on overall counter management, in collaboration with the retail team.

Event and Animation Support

  • Support the successful execution of events and animations through various activities, including:

  • Providing support and coaching to BAs, Experts and Sales teams on product knowledge, sales techniques, and customer interactions.

  • Develop tools and resources (manuals, quick reference guides, product information sheets, selling scripts).
  • Implementation and facilitation of specific activities, as well as on-site event support for BAs and CMs.

Others

  • Work closely with Marketing, Digital and Sales team to align training with brand strategy and product launches.
  • Collaborate with retail partners to implement training and ensure consistent brand messaging.
  • Oversee all fragrance training programs and manage budget effectively, tracking expenses and ensuring cost-effectiveness.
  • Develop and deliver onboarding programs for new hires, providing foundational knowledge and skills.

Working Relationship

  • Sales, Marketing & Communication
  • All Department Heads and Staff
  • All Counter Manager and Beauty Ambassador
  • HQ Training Department

Profile
Required Skills and Experience Bachelor's degree in a related field (e.g Education, Business, Marketing) Proven experience in training and development, preferably within the fragrance or cosmetics industry. Excellent communication and presentation skills. Excellent organizational and time management abilities. Proven customer service expertise. Strong problem-solving abilities. Knowledge of the cosmetics industry. Proficiency in computer applications (e.g., Microsoft Office Suite).

Additional Information
Language Skills

  • Japanese (Business – Native) (JLPT 1)
  • English (Intermediate – Business) (TOEIC 650 / TOELF iBT 71)

Desired Personal Attributes
:

  • Positive and enthusiastic attitude.
  • Genuine interest in developing others.
  • Strategic thinking and planning capabilities.
  • Collaborative work style with colleagues at all levels.
  • Commitment to personal growth and responsiveness to feedback.

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