As the global pandemic shifted the way we work and think about work, the importance of finding the right company fit has never been more relevant. We at Rakuten see great opportunity in telling our story about our corporate culture and why we are a unique place to work. We want to attract, engage, and retain colleagues who feel that Rakuten is the perfect fit.
The Marketing & Communication section functions as a communications hub for all corporate culture related topics, providing relevant support for business units and corporate functions to strengthen Rakuten Group's employer branding.
As the Employer Branding Strategist, you will work cross-functionally to provide communication consulting and strategy planning support, strengthening and broadening Rakuten's corporate culture narratives to attract, engage, and retain top talent.
You will be responsible for:
- Cross-functional communication strategy, liaison, and execution with relevant stakeholders to promote Rakuten's employer value proposition
- Execution based on communication strategy
- Accelerating Rakuten's thought leadership in the corporate culture field through PR initiatives
- Strategy creation on how to build, create, and promote Rakuten's employer brand through engaging content planning and campaigns based on Rakuten's key cultural themes
- Negotiating and liaising with BUs and corporate functions to plan value-added campaigns to engage Rakuten employees
- Creation of marketing and branding collaterals for internal and external purposes
- Support with adhoc administrative tasks
- Managing analytics and reports to measure the effectiveness of internal and external employer branding initiatives
- Researching trends and spotting issues to identify opportunities
Mandatory qualifications include:
- Bachelor's degree or equivalent qualification
- Demonstrated track record of 3-5 years in marketing communication strategy, marketing management, or a similar role
- Fluency in both written and spoken English
- Business-level proficiency in Japanese (N1 level)
- Exceptional project management skills
- Outstanding communication abilities, both verbal and written
- Strong analytical capabilities
- Proven track record in creating marketing communication strategies that drive high engagement and enhance affinity towards Rakuten as an employer
- Previous experience in managing a small team
The ideal candidate will have a strong background in marketing communication strategy, marketing management, or a similar role, with a proven track record of creating effective marketing strategies that drive high engagement and enhance affinity towards Rakuten as an employer.
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