Description
:Business Overview
Rakuten Group's mission is to contribute to society by creating value through innovation and entrepreneurship. We provide over 70 various services across e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.
At Corporate Culture Division (CCD), We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation.
Department Overview
The Employee Engagement Department's (EED) mission is securing all employees' well-being by aligning individual dreams & ideas with Rakuten's mission and strategies.
EED has four main responsibilities, spread across four main functions: To secure the expansion of Rakuten Shugi, to promote Inclusion and Belonging (DEIB), to build a solid Employer Brand, and to conduct research and development in the field of Corporate Culture.
As part of the 4 main functions within EED, the Marketing and Communication Section aims to enhance Rakuten's employer brand internally and externally through digital marketing and strategic communications.
The mission of the Marketing and Communication Section is to enhance and positively influence the company's employer brand image as an attractive place to work for current and future employees through strategic marketing and branding. Our intent is for all future and current Rakutenians to enjoy working at Rakuten.
Position:
Why We Hire
The global pandemic has prompted a shift in the way we work and the way we think about work. It made us reconsider the values we place on our employers and the importance of finding the right company fit has never been more relevant. We at Rakuten see great opportunity in telling our story about our corporate culture, and why we are such a unique place to work. Through this narrative, want to attract, engage and retain colleagues who feel that Rakuten is the perfect fit.
Position Details
The Marketing & Communication section functions as a communications hub for all corporate culture related topics to provide relevant support for business units and corporate functions to strengthen Rakuten Group's employer branding.
As the Employer Branding Strategist of Marketing and Communication Section under Employee Engagement Department (EED), you will be working cross-functionally to provide communication consulting and strategy planning support to strengthen and broaden Rakuten's corporate culture narratives to attract, engage and retain top talent. You will be responsible for:
Cross-functional communication strategy, liaison and execution with relevant stakeholders (GHR/RNN/PRD/MKD) to promote Rakuten's employer value proposition
Execution based on communication strategy
Accelerate Rakuten's thought leadership in the corporate culture field through PR initiatives including assistance with speaking engagements and tie-up with local and global media publications
Strategy creation on how to build, create and promote Rakuten's employer brand to potential hires and existing employees through engaging content planning and campaigns based on Rakuten's key cultural themes including the Rakuten Shugi, Diversity, Equity, Inclusion & Belonging (DEIB), Sustainability and Wellbeing.
Negotiating and liaising with BUs and corporate functions to plan value-added campaigns to engage Rakuten employees to accelerate the employee experience
Creation of marketing and branding collaterals for internal and external purposes in English and Japanese
Support with adhoc administrative tasks
Managing analytics and reports to measure the effectiveness of internal and external employer branding initiatives and planning prompt alternatives to ensure maximum continuous growth of Rakuten's employer brand
Research trends and spot issues to solve to identify opportunities
Relevant articles:
From the People and Culture Lab:
About Rakuten's corporate culture :
Work Environment
Many are specialized in their respective fields
Mandatory Qualifications:
Bachelor's degree or equivalent qualification
Demonstrated track record of 3-5 years in marketing communication strategy (in-house or agency), marketing management, or a similar role
Fluency in both written and spoken English
Business-level proficiency in Japanese (N1 level)
Exceptional project management skills, capable of overseeing projects from inception to completion within strict timelines
Outstanding communication abilities, both verbal and written, along with adept documentation skills
Strong analytical capabilities
Proven track record in creating marketing communication strategies that drive high engagement and enhance affinity towards Rakuten as an employer
Previous experience in managing a small team.
Languages:
English (Overall - 4 - Fluent), Japanese (Overall - 3 - Advanced), Japanese (Reading - 3 - Advanced), Japanese (Speaking - 3 - Advanced), Japanese (Writing - 3 - Advanced)-
Tokyo Rakuten Full timeDescription · :Business Overview · Rakuten Group's mission is to contribute to society by creating value through innovation and entrepreneurship. We provide over 70 various services across e-commerce, digital content, communications and fintech, bringing the joy of discovery to a ...
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